When you wish to rank all over the world, SEO is one and only thing that would help you out in the way. But when you wish to rank in a certain area only, for example a city, you need to take care of much more things than a mere SEO for your website.
And here, we are talking about local SEO.
If you have to optimize your website, to rank for keywords like “rehabs near me” in a city, you have to work on the local SEO of your site. Here are few tricks you can bring in use to make that effective.
Appropriate SEO titles
No matter you wish to rank in a city or all over the world, SEO is nevertheless important. Here, you have to use attractive and appropriate SEO titles that would be picked up by search engines and help you rank better.
For example, if you wish to target New York, you can use the keywords “New York” in your SEO title. This way, the search engine as well as people would understand that you wish to talk about New York only. Same goes for any other location, be it a city, state, or a particular locality.
Using appropriate titles will help you get recognized easily, and in turn, help you rank better and quickly in the search results.
Along with the overall SEO and optimization of your website, you also have to do proper local SEO of your site. This would help you rank for keywords which include “near me” or similar phrases.
Under local SEO, you have to take care of your business listings everywhere possible. And make sure that all the information is complete and properly synced on every website. It should not be the case where your information, for example the phone number, is different on different websites.
When the information is properly synced and listed on multiple business listings, it becomes effective for your website to rank locally. There are many more tactics that come under local SEO, which would be difficult for you to carry out yourself. And that is why, there exist numerous local SEO agencies, which help you out in this regard.
Take their help and get ranked better within a particular city.