There is no doubt in stating that social media forms the major part of any business. And it is also one of the important aspects of the marketing strategy. Maximum businesses have a completely separate team that handles the social media – from engagement, to increasing audience, and what not.
While it is important to be a part of social media, it is not always easy to become popular here. Many companies spend most of their budget getting the fan following and visitors from these platforms. But for the companies who are in initial stages of development, it is not always easy to shell out such money.
How would you increase your popularity then, if you don’t have enough money?
There are some very easy tips and tricks that will help you gain popularity, grow your account, and attract more followers. Let’s have a look at them.
Use a Mix of Content
Who doesn’t love to see variety? If you post same kind of stuff all the time, people would get bored out of it very soon. So it is utmost important for you to upload a mix of items. Now what all can you consider here?
- Memes
- Images
- Data
- Trends
- Links
- Re-Posts
- Videos, etc.
There are so much options to explore with your audience. The benefit of this would be new followers. If people see variety in your feed, they would love to visit your profile more often. And in this way, more number of followers would pour in. This would also increase your popularity to a great extent.
Schedule your posts on popular intervals
Every social media platform has some certain time frames when the users are most active. While most of the websites share those time frames with you, it is highly advisable to find yours on your own. Check out the analytics and see when are your followers most active. Use that time frames to schedule your posts.
What would be the harm if you don’t post in that time frame? Well, firstly, fewer people would see your post. Secondly, the posts would be lost for maximum people in their feeds, who sign in at a different time compared to your posting. So take note of the time frames and schedule your posts if you cannot be active at that time.
Use Hashtags
Hashtags are one of the best ways to attract new people. And these work best for platforms like Twitter and Instagram. If you are new to social media, you can build a great following using the appropriate hashtags. My suggestion would be to use a mix of hashtags that are popular and non-popular, both. This combination will help you become more popular on Social Media.
