Though Facebook ruled the social media world for quite a long time, Instagram has seemingly taken over the reign. In 2018, Instagram became the number 1 social network all over the world.

The preference of people is changing now. Though people still use Facebook to keep the world updated, but they have started liking Instagram more. And one of the reasons for the same is low advertisement. Even though many companies have switched to Instagram for promotions, still the advertising is planned in such a manner as not to disturb the content that people are viewing.

There are many more reasons why people, as well as marketers, are making the switch.

Craze for following

When you continue to read articles about people having crossed so many followers on Instagram, even you feel the need to develop a high following. While Twitter and Instagram followers are always in news, Facebook following is not much considered today.

The craze for having a great number of Instagram following has become soo huge, that people also started to buy Instagram followers, just to increase that very number.

And that itself became a massive reason why Instagram saw huge increase in number of people joining the platform.

Announcement of IGTV

In 2018, Instagram announced IGTV, a standalone app for videos longer than 1 minute. As we all know, only videos up to 1 minute can be uploaded on the Instagram platform. But since people want to upload the entire videos also, it announced another platform under its wing – IGTV.

With this step, Instagram is taking a direct hit at YouTube. There are vertical videos on IGTV, which start playing automatically when you login to the app. These videos are from the people you are following. It was created specifically keeping videos in mind. And the best part is that there would be no advertisements in between the videos, thereby making it much more preferred platform as compared to Facebook.

This also made one of the reasons why Instagram was so much preferred by people all over the world.