Are you looking to use blogger outreach services to expand your website traffic?
Do you know how blogger outreach can be successful in converting actual sales?
Is climbing Google’s Search Engine Rankings Page (SERPs) at the top of your agenda?
If you are interested in anyone of the above questions, then you have come to the right article.
Effective blogger outreach can be immensely helpful for your digital presence. Everyone knows that blogger outreach is one of the most innovative digital marketing strategies that you can employ in 2019.
However, what many people are unaware of it how to execute a successful blogger outreach strategy. This is why most Blogger Outreach strategies fail at the very outset. Run-of-the-mill SEO services agencies are inept at understanding the intricacies of such a complex strategy.
According to statistics, 81% people find the information on blog sites as credible and trustworthy. A staggering 60% make purchases based on recommendations of bloggers/reviewers.
In the following section, we look at 5 Top Tricks that brands and agencies can use to excel at blogger outreach.
Blogger Outreach Tips To Increase Website Traffic: The List
1. Relevancy is the New PageRank according to Google-
A successful blogger outreach strategy can only be executed in a relevant niche. This means that relevancy is key when you are looking at publishers and websites.
If you want your website to do well both in terms of traffic and SEO scores, relevancy becomes critical.
For example, if you are a brand, which manufactures kitchen equipment, reaching out to sports bloggers is a mistake. You need to reach out to publishers in the-home décor industry, food niche, and cooking and recipe niche.
This is where most SEO agencies fail at making the right connect. For Google, the links should carry forward relevant and related information. This is how Google ranks backlinks as good or bad.
It is not necessary that you only look for publishers in a small niche just about your industry. This is where you need to be smart. Every business can have a related industry. This will amplify your blogger outreach exposure.
2. Make the Outreach with the Blogger through a Personalised E-Mail-
The best publishers have strengthened their websites through years of hard work. During those years, they have received thousands of emails from clients and agencies.
You will be surprised to know that the best ones reject hundreds of requests for sponsored posts. Why? Because they try to seek the most professional brands and agencies.
Most relationships fall through after the initial email. Nothing rubs people the wrong way than an email template! Most agencies and brands are still using email templates by just typing in the blogger’s name or his website.
This is a completely unprofessional approach. It is critical that you engage with the blogger and write about an article that you found useful on his site. You should then go on to say how your content can be beneficial for his site and audience.
Making the first approach through a personalised email that establishes communication would set you off on the right foot.
3. Request the Bloggers for Add-On Services-
90% of the times, brands and agencies are after links. Post getting the link they are satisfied with their strategy. However, they fail in requesting the blogger for better exposure and help.
A good blogger maintains a strong social media profile and Newsletter Subscription Program. The best ones even conduct an email marketing campaign in their database every month. This helps them maintain and improve their metrics.
The best Blogger Outreach Services agency negotiates with the blogger and requests them for the above. In other words-
- Request the blogger to share your content on his social media profile.
- Make a deal to share your content with his email database.
- Ask for making your content part of their monthly Newsletter.
This amplifies the reach, exposure and outreach of your content. Links are great; however, there is no harm in negotiating and requesting for the above. It will maximise the effect of blogger outreach.
4. Create Quality Content Every Single Time-
With Google breathing down everyone’s neck, most experts say that it is only quality content that can become your-out-of-jail-card! This statement might be true in an industry that uses monetary transactions for ideal and stipulated non-monetary things.
However, bloggers are wary about publishing anything and everything just for the sake of money. They realise that this practice can be dangerous once Google comes calling. This is why most lay emphasis on the quality of the content.
The best publishers who enjoy sites with 70+ DA are not going to engage with you no matter how much money you offer. For them content takes precedence over everything else. This is why your aim should always be to create content that is-
- Original
- Informative
- Long Format
- Image Rich
Great content is your first step in a successful blogger outreach strategy. Every brand and agency should prioritize the content creation process.
5. Build Relationships and become part of a Community-
If you are doing blogger outreach in the right fashion, you can expect to build a community in the near future. This means that relevant and successful publishers can accept your brand in its industry niche.
This will give a huge boost to your other digital marketing strategies like Content Marketing and Guest Posting. This will help create a nice digital ecosystem for your brand.
Once you are able to establish relations with ten of the top bloggers in your industry, your blogger outreach strategies will be set for life.
Brands and agencies should always aim to work with a publisher over an extended period. This will help build the relationship. If you are great in your work ethic, the blogger will also introduce you to fellow publishers in the niche.
Conclusion
Even though blogger outreach is a highly specialised digital marketing strategy, some agencies, which offer expert SEO Services, excel in blogger outreach. They are able to maintain and build relationships with thousands of bloggers.
In terms of negotiating prices, chalking out campaigns and doing follow-ups, an agency can be a real asset. Majority of all blogger outreach strategies fail. It is only handful, which end up being successful.
By following the five tips, you can ensure that your blogger outreach strategy pays the right dividends. If you wish to contribute to the article, please feel free to do so in the comments section.
