Landing pages are the main source to attain clients and customers. Either you belong to an agency or own an ecommerce store; it just takes 5 seconds to form an opinion about the whole brand just by seeing the landing page.

So it will be a lot better to create a landing page that could yield the power to get customer’s attention in fraction of seconds and maintain a first contact point with a company.

Under this post, we are stating 5 best practices to create a landing page that can turn your viewers in to your next customers. You can see the example of this Web design agency in Dubai which has made a great landing page experience.

1. Know your target users

When creating a website especially landing page, consider your target customer’s motivation and requirements. Think of the term “user centered design” to cope up with all touch points a customer holds. Understanding your customer enables you to design a landing page in a way that could directly speak them and solve their problems.

Get to pain points of a customer as what keyword will they search? What features are they looking in a particular product? And so on. It makes easier to design a perfect landing page with these persona elements concluded beforehand. Seeing the significance of the landing pages, user centered designs are now considered as a part of the marketing strategy.

2. The feature-oriented headline

First thing on the landing page that appears to eyes of users are headings. They tend to focus on the given headlines to create an understanding of the products or services offered by the company. So design the unique and feature oriented headline that could communicate the value of a brand at once. The properly targeted headline carries eminent power to increase the conversion rate significantly.

3. Create simple and relevant content

Likewise the interactive design element, craft your content in a clear and relevant way. A landing page is more than all the descriptions and product listings, so keep it crystal clear and communicative. When designing the content for a landing page, consider the following points as they can answer the visitors’ points at ease.

• Is the site having all the products/services I am searching for?
• Is the website reliable?
• Is the whole information available?

4. Design page with real content

Lorem Ipsum is often used by the designers to place a dummy content in the designed pages. But what if the real content does not fit in the web design? Obviously, it either has to start with a new design or amend the content to fit in given space.

Indeed it does not seem a good idea. So the efficient approach is to go with content-first design and create content at top priority. This will lead to a perfect blend of a content and design that can satisfactorily hit the target customers.

5. Lead with on one main call-to-action

The objective of the landing page is to encourage visitors to take action. It is fair enough to include info about the products and services but overloading the whole stuff will not work at all.

People like clear and simple pages devoid of any messy appearance. So incorporating multiple offers on the landing page is not a good idea. Make sure to remove all the elements competing for viewers’ attention and stick to just one call-to-action that could lead to better conversion through landing page.

Creating a landing page that can draw eyes of the reader to the design is a big task on which bigger portion of businesses rely upon. So never miss a chance to grab your customers by this source.