Any online presence has to convert. If there’s a business that has a website and some digital product or service, it expects to get a return on its investment. But you don’t grow a company by offering your customers a poorly executed website or a mobile app. Whatever you use to promote your online presence and increase brand awareness has to look and feel outstanding, while conveying your message across the screens to the people using it. It all comes down to the user experience.
UX design is the next big thing these days. Companies either hire in-house design teams to develop ideas for them or go to UX agencies. There are many factors to consider here, which can be quite confusing. But, if you don’t need a design team full-time, the choice is obvious. No matter what your company is about, what it produces, or what services it provides, hiring a UX design agency is the sure way of getting the design solution you need. Moreover, this will eventually help you save a lot of money in the long run.
Experience and Innovative Thinking
But, first things first – let’s see why you should even consider hiring a third-party UX design agency. As we have already mentioned, not all companies need in-house design teams. However, those that do have one usually tend to focus on the immediate, short-term tasks. In most cases, in-house UX teams know all they need regarding the company’s goals, mission, audience, and other things. And although all of that is very important, third-party design agencies have one huge advantage: they know how to improve your product or service for maximum conversion.
Hiring a UX design agency essentially provides you access to new views on complicated challenges and potential growth opportunities through innovative thinking. It is possible due to the experience a trusted agency has gained by working with clients from various industries. No matter if your company is big or small, hiring a UX design agency is a proven strategy to take the design of your project to the next level, and, thus, gain more loyal customers. That said, reputable design companies will always conduct thorough research of your brand, audience, and industry trends, among other things, before proceeding with any design work. They will consider your budget, needs, and goals to come up with fresh ideas that will benefit your business.
The Money Talk
When it comes to comparing the costs of forming an in-house UX design team versus hiring an agency, the latter often comes cheaper. Building your organization will require keeping them well-engaged – which means you should have more work in store for them upon completion of the current project – and trained to keep its members up to date with technologies and trends. It comes with quite a few expenses. Keeping your in-house design team engaged after the project’s completion is an especially tricky task. If you don’t have anything significant for them to do, you will end up paying them for just staying at the office while wasting their time sitting and waiting.
It’s much more convenient and practical to have a UX agency at your side that would have all the talent you need for your project. You don’t have to worry about providing the contractor with more work upon the project’s completion. Once everything is done, you shake hands – literally or figuratively speaking – and part your ways till the next time, if the next time comes. You will have a fixed budget for your work with an agency that might get a bit bigger or smaller – and that’s it — no hassle maintaining an entire design department that you don’t need.
It is an especially significant factor when it comes to startup companies. The money required for building an in-house UX department could instead be used for hiring software developers. It will let your company – if you’re a startup – to keep its intellectual property inside. Once again, UX agencies specialize in UX design, and they know their gig, like no one else in the market.
The Grand Scheme and Savings
In the grand scheme of things, in terms of online presence, not all companies need an in-house UX design team. If you only have one project that requires user experience design, building a design department of your own would be a waste of resources. You need your brand to be recognizable, and you want your product, service, or website to meet your audience’s needs. In most cases, it’s much more straightforward, cheaper, and quicker to hand it off to a UX design agency that will provide you with the best possible result you can hope for in your niche.
Whether you are a startup or a large company, having some additional funds in your budget will never be a bad thing. Do your research, find an agency with experience, qualification, and understanding of what people need in this day and age, and godspeed onto big sales and an ever-growing audience!
