Have you ever wondered what it takes to build a casino website that sits at the front page of the search engine? SEO is your biggest ingredient, but it all depends on how well you use it. In this article, we will talk about the three most important factors that can make or break your strategic SEO plan.
SEO or Search Engine Optimization refers to the art of optimizing your website so that it shows up at the top unpaid sections (organic listings) for searches of particular keywords.
In simplest terms:
“Imagine your online gambling website sitting on the internet, and then the searcher and the search engine. Therefore, you create content about “Best Poker games ever,” and you want the searcher looking for “poker games” to find it. SEO is everything you do, to make sure the search engine (usually Google) includes your posts in the top results when the searcher looks for that phrase (keyword)”
Why is ranking a gambling website hard?
Although SEO encompasses the keywords you use, it isn’t that simple. Nearly everyone uses the search engine to find information, but it’s still very hard. Picture this, Hostingfacts says over 5.8 million blog posts published every day on the internet, and that’s over 24 blog posts per second. The online gambling industry alone has thousands of sports betting, poker, reviews, and online casino blogs and websites. Therefore, it is a very competitive market, and you can only ace it with an equally strategic SEO blueprint.
Your Three Vital Factors
So now, you have an idea about SEO. However, there are diverse components you must check to build a practical blueprint. Google alone has over 200 determining factors that dynamically changes from time to time, but you must begin from these three critical factors:
- Unique and Original Content
- On-page optimization
- Natural backlink profile
1. Unique and Original Content
You may have heard the phrase “create unique and original content” repeatedly without truly understanding what it means. In reality, when we talk about unique, it means focusing on writing contents that your target readers would love to read. Ensure your posts cater to their needs, and spark emotions in them by using emojis and clickbait headlines.
That way, your message will not just pull at them, but your online casino brand will remain entrenched in their minds. So you should not focus on just avoiding plagiarism but creating relevance and ensuring that your contents can convert your users to do specific things like comment, share, download, or even buy products.
2. On-page optimization
Without optimizing your posts, it could easily get lost in the oceans of blog posts released daily. On-page optimization is everything you do to on top your original content to boost visibility.
First, off-course is the keywords. Focus on long-tail keywords in your specific niche, place them in the headings, body of the text, and search URLs. Secondly, create more topic clusters – this means creating more contents in a particular topic that would make your readers coming back for more.
Thirdly, add external links, and optimize your Meta descriptions and title tags. Make sure your title tags have power words to boost its rankings. Lastly, don’t forget about making your website design captivating. Even if you create the most engaging content, if your readers find the design appalling, it would damage your relevance on search engines. You don’t have to be a good designer to do so much. You can begin by adding lots of white, clean spaces around and in between sentences in your posts, bigger fonts, and shorter sentences. Searchers are also increasingly using voice search, so you need to make that a crucial aspect of your on-page optimization strategy.
3. Natural backlink profile
A backlink is simply a link from another website to yours. Google uses backlinks to find sites with relevant and credible contents. First, you must understand the two types of backlinks we have:
- Nofollow links which are links that don’t pass the value to your website, their tags tell search engines to ignore the link
- DoFollow links are the links you should focus on. They help improve your search engine rankings.
However, this doesn’t mean you should begin paying lots of money to have just about any website link back to you. Google penalizes websites or can even de-index websites that gain dofollow links through suspicious activities such as pushing for the quantity of backlinks. Always remember that it isn’t about the number of links but the quality.
Focus on using these tips to build a natural and more powerful backlink profile:
- Place your site links on your social media profile
- Search for high ranking posts, and write a more in-depth blog post on the top
- Create list posts like “why,” “how-to”, “ultimate guides (with over several thousand words) or infographics posts. Posts with embedded posts will also boost your rankings
- Guest post on other authority websites in your niche
- Contact influencers in the industry and let them link back to you (do this sparingly!)
Conclusion
Having an SEO strategy that focuses on these three critical factors is necessary to boost your rankings. However, if you must continue to grow, you need to monitor your SEO and website performance from time to time. Bear in mind those SEO changes all the time, so relevance requires consistent monitoring. Overall, with an effective SEO strategy focused on the three crucial factors we’ve talked about, you can start seeing remarkable results as your website becomes more prominent on search engines.
