Search Engine Optimization [SEO] is crucial when it comes to the growth of any brand. And it’s even becoming more important now that social media’s importance in driving traffic has reduced and Google is the main source of referral traffic. But when it comes to implementing SEO strategies, there are a lot of things you should keep track of. It can be quite easy to miss some critical steps and tactics. This article gives you a list of the common mistakes that you should avoid when it comes to SEO. These mistakes include:

Choosing the wrong keywords

One of the most common mistakes many website owners make in a bid to improve SEO is to choose the wrong keywords. When you want to produce content, you must do extensive keyword research. You should carefully decide which keywords you are going to target. Using too broad keywords or irrelevant keywords will not only waste your precious time but will also make it impossible for your pages to rank. You should use long-tail keywords instead. You are more likely to get traffic from them, especially if they are specific.

Keyword stuffing

Many website owners think that using the target keywords in every sentence in their content can boost their ratings. But this strategy is absolutely wrong. In fact, keyword stuffing is considered spam for not only the search engines but for the readers as well. So it can really hurt your SEO performance. So you need to avoid using keyword stuffing since it can make your content unnatural and boring to the readers.

Not having unique content

This is also a common mistake that website owners make.  Duplicating content was a common thing in the past, but nowadays, search engines can penalize you if you use this approach. Plagiarizing content is considered spammy practice, and it is not recommended. If you can’t come up with an original content, you should look for an expert who can help you create original and relevant content.

Producing low-quality content

The main aim of search engines is to help readers get quality and relevant information as quickly as possible. The search engines are also becoming more effective when it comes to filtering low-quality content from their search results. Having low-quality content will absolutely harm your search rankings, especially if your competitors have high-quality content. If you want to increase traffic to your website, you must invest time and money to produce high-quality content that will both educate and entertain your readers.

Not indicating a call to action for the visitors

Once people are on your site, you should try your best to keep them on your website. You don’t want a scenario where someone visits your website and never come back after they have read whatever they wanted on your site. That’s why you must encourage visitors to click through your website. The best approach would be to come up with a call-to-action [CTA], which is often a button which offers an action to people who visit your website. The CTA can be a “sign up” button for newsletters or the “buy” button on the product page for the visitors to make a purchase.