Bulk email framework is a complicated matter, irrespective of what you are planning to do – integrate an email system into an existing web app or setting up an email infrastructure. Ergo, choosing the right email service provider is necessary, but it’s not that easy. To help you with the same, we have enlisted top things to look out while choosing the right service provider –

1. Performance Dashboard

The success or failure of sending bulk emails depends on how an individual email is performing. This includes finding the following – bounces, deliverability rates, spam blocks, and other metrics. If found in the dashboard, all these metrics indicate that the service provider is worth the price.

2. Sending Through Bulk Email SMTP or API

Many companies are looking for someone who can directly integrate a pre-built email platform into their website or app. For this, you will have to choose the best bulk email service with SMTP services and ready-to-go email APIs. With the help of these APIs, you can easily send, track, and parse email integration over various frameworks such as Java, .NET, PHP, and others.

3. Automatic Bounce Management

Only the right email service provider will care for the deliverability of your email. A built-in email suppression system will add email complaints and bounces to a suppression list (personal). This way, you will find when a wrong receiver gets your email, it will be included in the suppression list. This is how the right email service provider improves email deliverability.

4. Dedicated IPs for Qualified Senders

It is always essential to have a dedicated IP address, but it depends on the number of emails that you send. If you are sending emails in bulk, your reputation will increase as a sender. For that, you need the right email service provider capable of providing a designated IP address to the senders.