Identify your music style
Music promotion is a hard way but it worth your effort. Once you build a strong online presence, you will be one hit to catch all the goodies as a musician. You need to understand your style of music. This can also mean finding your genre whether it is rap, rock, or R ‘n’ B. If you rap, then your style is Hip-Hop. Knowing the genre can help know your potential fans. This helps you to plan towards targeting your music.
Use your inner circle as your first fanbase
Your first fans should be members of your inner circle like your friends and family. Before you try to reach out to strangers, allow them to listen and support you. If they love what they hear, they will definitely share the tracks with their network to get more fans.Identify your target demographicThe target demographic is data on people like gender, age, and hobbies. When you share music, it may appeal to more women than men or young people than the elderly. The statistics are crucial for building your fanbase. They help you focus on who you need to reach with your music.
Social media
When it comes to building your fanbase, social media must never be overlooked. The best part is that it is free to use. Use social media pages like Facebook, and Twitter to share links. Be sure to engage the posts as well. As usual, your friends and inner circle may be the first on your social media.
Consider using social media tools for music promotion. An example of such is a musician’s Facebook page. There are Twitter analytics as well as lists to help you reach new audiences. They also show you how people are taking in your music. Tik Tok is also a great way to build your followership using short clips.
Promote your music
You need a promotion to get your music to the right audience. It takes elaborate efforts to build a fanbase and get them to listen to your music. Here are a few things that can help:
Make your music easy to accessPopular platforms like SoundCloud and YouTube are a good place to start. They are easy to use and free. Lots of people have access to these platforms. When you add more music to your catalog and have a large fanbase, you may need to switch to Apple Music, Spotify, and Amazon.
Create awareness
You need to create awareness by sharing your music on different media platforms. Start by approaching your local TV and radio stations as well as music magazines and blogs. Try to do promotional campaigns on your social media pages.Make yourself easy to find.
If people hear your music, they may want to connect with you. Are you easy to find? Is your music easy to find? One way to solve this problem is to make yourself discoverable on authority sites like Google. You may also have a website with up to date information.
Use email marketing
This tool can help you grow your fanbase and engage them. It is more personal than blog posts. Send out regular emails without spamming.Other ways include networking and meeting fans even though you aren’t performing. You may also need to use incentives to get people to see your music. Online competitions can be used for this purpose. When fans grow with your brand and music, they become superfans. They buy your music, attend your shows, and support you in every way possible.
