Summary: SEO is an integral part of online success for websites. You cannot expect to be able to implement a successful SEO strategy without the use of one of these incredibly powerful SEO monitoring and analytic tools.
Every aspect of SEO monitoring requires your complete attention. As for formidable SEO, the components regardless of on-page or off-page are needed to be supervised regularly. But manual monitoring of such components is tedious and to an extent not possible.
If you need to get a deeper knowledge how Google and other search engines index your websites, you need some incredible SEO tools which help to interlink the optimization activities. Digital marketing services offer several SEO packages that include access to tools that offer better control over a website’s SEO. But if you take care of the SEO requirements of your websites on your own, then it is crucial that you understand how Google evaluates your site.
Here we will be listing the top most trusted and used SEO tools that are used by webmasters to evaluate their websites like a pro. With the help of these tools, you can design your own strategies related to organic searches. These tools help digital marketers analyze the performance of their websites to introduce necessary amendments.
- Google Search Console
The omnipresent SEO tool that every webmaster swears by is the Google Search Console, previously known as the Webmaster’s Tool. It is like an open window into the Google’s inner machinery which allows you to see how exactly Google looks at your website.
If you are getting started then this is the best tool hands down to understand the basics of Google search. There are a number of tools available and once you add your websites to the Search Console you get amazing insights into what all components need to be improved for better SEO performance.
- SEMrush
Another important toolkit to add to the list is the SEMrush SEO tool that drills down the entire website and generates an elaborate report of the performance metrics. Since its introduction, the tool has garnered only positive reviews and has become one of the most sought-after SEO analytics tools.
You get results page-wise with this tool along with several metric data such monthly keyword search volume, pages’ rank for the keywords, etc. However, the real potential of the SEMrush tool lies in its capability to provide you with valuable insight on the organic keywords being used by your competitors. For webmasters, finding the competitors’ keywords they are ranking for is like half-battle won.
For free users a report of 10 keywords is available, but anything more than that will require you to convert to a premium user. Other than keywords, the tool also reports you on the CPC, search volume, ad competition, organic ranking and the trend of the keyword for the past year.
If you are planning to start your own PPC campaign then you definitely can benefit from SEMrush as you can easily find out what your competitors are bidding for. This can have a huge advantage for your own SEO strategies.
- Moz Pro Tools
Moz Pro Tools suite is all you will need to soar up in search engine results. This set of tools has the best in industry research tools to identify SEO dynamics and build reports with actionable insights to improve the results. With Moz Pro, businesses can easily identify the lacking factors of the SEO among other metrics that include crawlability factors and duplicate content.
You can audit up to 3000 pages with the Moz Pro tools that include the Open Site Explorer, SERP Overlay and Moz Local. To make things easier for website owners, Moz offers the Mozbar, which is a browser extension that instantly provides you with the Moz features of a page that you have opened.
- Bing Webmasters
Just like Google’s Search Console, Microsoft backed Bing Webmasters is a tool that helps you to drive traffic to your website. With this tool, you can generate custom reports that elaborate why a user visited your sites and based on the metric you can identify ways to improves your site’s SEO and pump-up the traffic.
We included this tool in our list because Bing is the second most popular search engine after Google in the world and with Bing Webmaster you can optimize your website for more visibility and traffic from Bing search engine. There are many tools offered to webmasters in the dashboard that include content submission consolidation, sitemap creation tool, submission & ping tools and website statistics.
- Screaming Frog’s SEO Spider
If you maintain a rather large website than it can take an eternity for slow tools to analyze it, but with this tool, you can rest assured for faster analysis. It crawls your website’s internal pages, keyword elements, links and crawl level and gives you a detailed view of the current SEO status of the site.
It generates reports that outline the most common SEO issues like broken links that are causing a fall in the search rankings. The Screaming Frog’s SEO Spider is a complete site audit tool that not only spiders content and HTML from the SEO’s point of view but also CSS images, scripts, links and apps residing on your site.
Also, you can export the generated reports in excel files for further analysis.
- BuzzStream
You must have tried link building on your own. How hard is it to find the right candidate to build links with?
It’s cumbersome and I know that.
As a matter of fact, BuzzStream has built an entire business out of providing a solution for the very same problem. With the BuzzStream Tool you can manage your inbound links in a blink (not literally, but still). This tool makes it infinitely easy to research inbound link building opportunities by searching for businesses and creating communication channels with the ones that can accept your link.
The candidates BuzzStream matches you with are selected on the basis of their industry and the level of social network presence. If you offer guest post services then BuzzStream can make your life a lot easier.
- HubSpot’s Website Grader
One of the very first SEO tools to be released, Website Grader debuted in 2007. When you are done with tweaking the basic SEO needs of your websites, you will need a tool that can uncap further SEO opportunities. This is exactly when you will need the HubSpot’s Website Grader.
The tool offers a myriad of metrics including website’s page size and speed, mobile friendliness, SEO rating and security vulnerabilities.
- WooRank
Another useful SEO tool for you is the WooRank. If you want to instantly fix the issues that are dampening the SEO efforts than this tool provides you with the much required in-depth analysis. With the data this tool fetches, you can explore more opportunities for website optimization. Some of the metrics included in the reports are social media presence, mobile friendliness, and usability. It also tells you about the SEO, technology, and visitors related improvements.
This is a tool you will love if you run a digital marketing firm that requires presenting reviews to clients. With WooRank you can download website reviews as branded PDFs which makes presentations more streamlined. With the report spanning across more than 70 metrics, you will be surprised by the number of improvement opportunities this tool will uncover for you.
- Check My Links
More of a link optimization tool, Check My Links is available as a browser extension that every webmaster and website owner needs to use. It is a known fact that how difficult it is to keep a track of the health of internal and external links included in a page. With this tool, publishers and editors can instantly find out how many links are working and which ones are broken.
Pretty sweet tool for link health checkup!
- Varvy’s SEO Overview Tool
We conclude our list of incredibly powerful list of SEO tools with the Varvy’s SEO Overview Tool. There is every metric provided that you will need to improve your website’s SEO in this tool. Domain strength, social counts and mentions, image SEO, technical SEO, links, page speed and several other components are audited by this tool.
This tool has one of the most powerful image SEO auditing capabilities. It checks alt text of the images present on your website and will notify you if the alt text is missing, or it appears to be too weak or too long.
You can generate a comprehensive report using this tool in under a minute.
Getting started
You have to accept the fact that you will never get to have a peek behind the Google’s curtain to get to know everything it knows about your website. But by using these SEO and data analytics tools, you can leverage the best SEO practices that infinitely increases the chances of getting found out in response to the right search query in search engines.
You will not need all of these tools, but to find the best fit for monitoring the performance of your website, you have to try them all.
