You might think that you Business’ logo is only an image that sits on the left corner of your website and does nothing. However, it is more than that. The logo is a thing that most people think of as unimportant but in reality, it is has a huge impact on your business success. A badly designed logo can make your business look as unprofessional and cheap. A well-designed logo will make an instant positive impression on your customer and can increase your profit noticeable.

Designing a logo is a really diligent job because every aspect of it can have some symbolic meaning. Every color can cause different emotions and mean different things. First, you need to define your business goal and mission because the logo must tell something important and instantly noticeable thing about your company

Here are a collection of reasons why you should look at your logo design process seriously.

Recognition

I can bet that you know at least one logo that you can notice instantly without any branding name near it. The simpler the design the fastest the reaction time. It is a known fact that people react faster to pictures than plain text. Those pictures are associated with different emotions, feelings, and memories. Therefore, if you have a simple logo with one color and your customer has a positive experience with you that color might trigger the customer to think of you. Also, next time when he or she will see your logo they will instantly recognize it.

First Impression

The first impression is probably the most important in landing a sale. If someone comes up to your business, it is a high chance that they are looking at your competitors too. As a result, the winner of a customer might be that business which made the better first impression. It is important to have a well-designed logo due to the impact it does on the first impression.

Brand Loyalty

If you want to have a loyal customer, a good logo can help to do that, especially in the clothing industry. A good logo design can be put on every item you sell and you can be sure that a person who bought it will use it. This will increase your brand awareness as people will be exposed to your brand’s logo. Also, if the design is appealing to the eye, they might come back to buy the same thing because of the beautiful logo.

Stand Out From the Crowd

When there are millions of brands and people get bombarded with tons of information every second, it is really important to stand out from the crowd. A good logo can help you to do that because it catches an eye and intrigue people. As a result, people become more curious about you and want to know who is behind such an intriguing logo. It is important to make your logo different from the competitor’s logo as well as appealing to an eye.

Image by pixahive.com

Send Valuable Message

Every logo communicates some type of message. However, a well-designed logo communicates a positive message about your business. It should represent professionalism, friendliness and send a message about your business mission. For example, you are an organization which fights against water pollution, the logo should send a message that water is an integral part of our lives’ and should not be polluted.

Create a Brand

Photo by Hans Vivek on Unsplash

These days, it is really important to establish your own brand because people assume that branded products have higher quality as well as it is fun to show off. One of the key things in creating a brand is a logo. A carefully crafted logo can set a basis for a long-term brand marketing strategy and can pave a way to success.

Conclusion

Large companies pay thousands of dollars for designers to paint a good logo. However, when you have a tight budget you do not want to pay a lot of money to a stranger. Especially, when you do not even know if you like their job. The possible solution might be to use a free logo maker to create your own original logo. Also, you might check our eCommerce logo bundle for some inspiration or personal use.