In this Digital era, people are finding solution to their every problem online. And so, millions of websites are created to solve each problem. Loans is also one of the segments which is a major hurdle in daily lives of people. BUT, the websites catering to this are few. Reason? Lack of trust.
Since there are many frauds occurring in the internet world, people hardly rely on online sources for their money needs. But since it is a dire need, a website can definitely bring a lot of profit if people start using it. But with lack of confidence and fraud cases going around, how should you actually build a Loans website and promote it. Let’s look at some points to consider.
As we discussed above, Trust is one of the major issues for any money related dealing online. People will not start trusting any random website immediately. So what should you do then? Before diving in and asking people money, start by writing various articles catering to their needs and problems.
Join loans related forums, help people solve their money related issues, and so on. Increase your interaction with the common audience in as many places as possible. This may take few months or a few years as well. But once you have enough trust of some people, you are good to go.
Offer Easy Benefits
Along with the articles, you can also include EMI calculators which will help people gauge various concerns of their loans. After working on trust, offer easy to use loans. One of the most common way to attract people is giving them loan at low rate of interest.
I like the work done by PaydayMe.com when it comes creating an efficient website for offering loans. This is something you should do with your website as well.
Since you have already worked on the trust issue, this step will bring people to your website and will ensure their confidence in you much more. You can also offer them EMI benefits for various items like Mobile phones and laptops.
People sometimes take this factor lightly while building a website. They believe giving too much information makes you look intelligible. But they tend to forget that they want to make the viewers comfortable.
So, keep your website design very simple and easy to navigate. Complex designs intimate people and push them back. It is also not much mobile friendly and can cause you harm than any good.