Most of the people use YouTube just for fun. They upload crazy videos just to share it with their friends and family. But many also upload from their business point of view. And if you are also one of them, then promoting your channel as well as its videos is of utmost importance.
The video content will only bring you benefits up to a certain point. You need to effectively promote it in order to drive traffic and hence revenue. Even if it takes just a few minutes or hours to create your videos, it will be of no use if you are not marketing it efficiently.
And hence, here we will focus on how you can promote your content and be noticeable by the majority of people. Trust me when I say, it is not at all difficult to learn. All you need is a little discipline.
YouTube is exceptionally popular for a lot of different variety of Videos. However, there are a few things you can not depend on youtube for. If you want to watch, NFL live stream or the latest football world cup, you won’t be able to do that. But everything else is possible, so let’s see how to make a better video and promote it.
Title of the Video
Video Title play a great deal in making your video noticeable. Do a proper keyword research on what kind of content you have, what title your competitors are using, what keywords related to your business people are using, and so on. After your research, try to create such an article which covers every search. Besides that, your title should be short and to the point. It is best if you can add the on-going year in your videos. Use various types of attractive words, like power ones (Best, Top, Awesome, etc.), emotional ones (Censored, Sensual, etc.), and so on.
Thumbnail of the Video
Use custom thumbnails for your videos if you have a verified account. This will help you to stand out amidst thousands of videos. But do remember, use a thumbnail that works on both mobile and desktop devices.
Most of the people use this feature incorrectly. This is not similar to blog posts, so tagging here is entirely different. Based on the research you conducted, use those keywords as the tags. And then, add various other variations of the main keywords. See what high ranked videos are using, and add those to your video as well.
Creating a video is not sufficient. You need to share them on as many social platforms as possible. This will help you to connect to people outside and know their views. You will also be able to drive more traffic to your videos through these social channels. And also keep in mind, keep sharing your videos regularly after certain intervals, that is, do not share them just once.