Online writing has become much more competitive than it was, till a few years ago. Easy Internet access has facilitated the entry of many new qualified entrants into this business. If your online presence isn’t up to the mark, then it is likely that your clientele will be appropriated by competing companies, who have positioned themselves strategically for growth. Therefore, it is crucial that you maintain your online presence and visibility at all times, which will help you manage and build on your client base. Here are six ways that you can use to ensure effective brand growth and have an all year round traffic to your website.
Have an email signature: As a writer, you will have a long mailing list. Such a list will ensure consistent communication and connection with your clients, relating to your work. It acts as an advertisement for your work to your potential customers. Having an email signature ensures a better rate of conversion than most of the other advertising platforms.
One of the best things about email signature is that it is added to all your emails that you send, and you don’t have to include it in each email separately because it is automated. It is advisable to have an email signature that consists of some promotional message for your clients. Also, include information regarding your previous writings.
Enhance your social media presence: Social media has become a potent tool to dominate the cyberspace. It is frequented by millions of people, and is, therefore, the best alternative to reach out to many people at the same time. Hence, enhance your social media presence by using the promotional tools that these platforms provide to improve your brand visibility.
Moreover, engage with clients on social media, and try finding out what they want from you. Address their concerns, which in return will help you promote your blogs and site.
Use proven SEO Tools: Investing in SEO can help you in the long run. It will result in a higher ranking of your content on numerous search engines, consequently driving more traffic to your website. The first page is the best place to appear on because a majority of the people will not even bother to visit other pages.
You can either learn how to use SEO or consider enlisting the help of professionals who specialize in online promotion. Whatever you do, remember the significance that SEO carries for your online writing prospects.
Writing Blogs: Putting up blogs on your website is possibly the best way to promote your writing services. It helps in better engagement with your readers and enables you to connect with them on a consistent basis. Blogging ensures that you do sufficient research keep up with the industry trends. Moreover, it helps in driving more traffic to your website if you post informative and interactive content on your site consistently.
Set up an FAQ Page: A FAQ Page is another medium of engaging with your customers, and potential clients. It helps them find quick answers to the most common questions that people are likely to ask about the services that you offer. Hence, it becomes easy to collaborate and work with these people in the future. Therefore, setting up an FAQ Page will help you explain your services more clearly, which will enhance the prospects of a visitor converting into a client.
Connect with other people in the writing business: Connecting with other writers bodes well for you because often some of these people are so overloaded with work that they might recommend you for the work to their clients. They might also share some of their work with you. In either case, you will stand to benefit from this equation. You can use numerous social media platforms to connect with these people and direct them to your website.