Nothing in this world can succeed if you haven’t done the right promotions for it. And just like any other industry, even fashion websites also thrive on promotions.
Whether you are selling fashion products, or you are sharing tips and fashion ideas like tikli.in (one of the leading fashion media platforms), you need to have a thoughtfully built promotion campaign. This is a must if you need to boost your fashion website or brand. But how are you going to do this?
We all are familiar with 2 popular strategies:
- SEO
- Social Media Marketing
Both of them are equally important and needed to make any website or business successful. While SEO relies on organic traffic, SMM relies on traffic through social media. In this post, we will talk more about the Social Media marketing.
Now there are plenty of platforms available in social media, where you can easily carry out your promotions. But are all of them worth your time? I am sure all you you know that some platforms are more popular than the others. But what would be the right mix for you? Let’s see which 3 platforms are the best for you to begin with. As the time would pass, you would have to make your presence on as many social media platforms as possible. But to begin with, here are the best 3:
Facebook is the no. 1 platform when it comes to promoting businesses. It is the widely used social media network, making it popular among all the businessmen. For promoting here,
- Make your business page
- Add variety of content
- Work on increasing your followers
- Run paid ad campaigns
- Hence, attract people to your website through your posts and ads.
Instagram is emerging as another popular platform with time. Facebook has become more or less saturated. So now it is the time of other platforms to emerge. And Instagram being focused on pictures of people only, it makes the best platform to promote your fashion website. This would greatly increase the interest of users and traffic to your pages.
For fashion blog or website, nothing can be better than Pinterest. People search for dress ideas and other various trends on pinterest only. This is a platform where numerous pictures are shared, categorized into parent genres. So, this would make one of the most promising promotion platform for your website.
