Women are the biggest shopaholics in the world. And the best thing is that you need not make much efforts to invite them to your store.
Whether online or offline, store owners know the importance of having the women customers. They are primarily the ones who can make or break your sales. So when you are dealing with them, you need to be a bit cautious.
If you have the sole ladies store, may be undergarments, clothes or simply electronics like epilator, here are few tips for you through which you can attract them even more.
Discounts
Well, no other word is as beloved to the ladies as the word “Discount”. And that is totally my own personal experience.
If you offer discounts on your ladies store, the women are surely to make a purchase even if they are not in need of the product. But make sure you give discounts on specific intervals only. There are many stores which run discount all round the year. This may lose the importance of discount, no matter what percentage you offer.
So try to make the discounts a special occasion, maybe on festivals or celebratory days.
Loyalty program
There are many stores which run loyalty programs in the form of cards. If you keep shopping from the store, some points would be added to your card, which you can then redeem at a later stage. In this way, the store owners can record the purchase behavior of women, henceforth sending them great deals targeted towards their buying pattern.
This is another great method to attract women more and more to your store. People love free products. And when women are getting something for free after a certain interval, nothing can be more attractive to them.
Bring variety
In this world, there are variety of women. Not only world, there might be a great diversity in the locality or region you operate. Respect that.
If your store has clothes suitable for all kinds of women, they would highly appreciate that. So while you are focused on ladies alone, try to bring the variety in choices offered to them. For example, if you are dealing with undergarments, include every range and type possible.
