Social Media is a vast world in itself. You will find each and everything here.

Since more than 80% of the world is connected through social media, companies try to make full use of this to reach their target audience. And health is one of those segments which enjoy vast audience, and hence is easy to promote on these platforms.

But how would you start? If you are dealing with health products such as CBD gummies, you might want to be careful in promoting. Not every person is your target, and hence you cannot use same techniques everywhere. Here I will share with you some easy ways to promote such products online on social media.

Run Contests

This is one way you can attract the attention of people without actually promoting yourself.

Run contests on platforms like Facebook, Twitter and Instagram, which are very simple and fun. That will drive people’s attention towards you and your products. A popular example which Dove has used in the past is the real beauty challenge, where People had to fill in the names of their friends along with the reason why they believe them to be beautiful.

You can give away lucky draws or winners for such contests. This is a great way you can attract attention, and it can also help you build loyalty among your target group. In other words, you will have a lot of great leads for your business in the future.

Share your customers’ efforts

Ask people to share their videos or photos as testimonials on how they are using the product or how they are benefitting from the same. Share those on your social media page.

Who doesn’t likes to become the face of the day for companies? Use this human tendency in your favor and you can attract attention of multiple people. Moreover, if you share people’s experiences, other users can then be able to make informed decision on how your product is. This is the more advanced version of benefitting from the reviews.

Creative Visual Content

You must be having business pages on all the popular social media platforms.

Now you need to put up creative posts on those pages. Images, Videos, and Creative visual content are known to attract attention more than plain text posts or links. They will engage users better and wider.

Think about what your business theme is, and what problem you wish to solve through your services. Create a visually appealing image that focuses on that problem solving only. You need to make it very crisp, short, and easy to understand. This is a guaranteed way to bring focus to your posts.

Keeping your content type mixed will help. Instead of just posting images or just putting up links, go for the variety.