When you design an interactive website, users are considerably more likely to use it regularly and even recommend it as the platform you have created provides a more in-depth interaction between the people who have entered it and the content uploaded so that the experience is basically customized for each person who enters it. This personalization goes beyond simple browsing and viewing, which makes the website a success faster, generating traffic at an increased rate as user engagement is increased in parallel as well.
Interactive designs and content come in different shapes and forms, so you have to pick the “battles” you want to engage in to reach a peak point of success online. After all, not all changes you make are automatically going to sit well with your users, so what you should do is come up with a strategy to ensure the changes you make match your core audience. It’s a process of trial and error, basically, yet there are a few changes in design that have been proven to have a higher success rate than others, strategies that we recommend you take up as you have nothing to lose but only potential gain in traffic and, in turn, money.
#1 – Social media plugin
Over the last decade, what has seen the most staggering growth and monopolization is social media. The explosion of platforms like Facebook, Instagram, and Twitter has changed the lifestyle of most modern people as their world seems to be revolving around social media.
How to use social media in your advantage:
What you have to try out is to add a Facebook, Twitter, Pinterest, Instagram, or any other social media platform button or the option to share the post from the website to the platform.
Popular.reviews uses this neat interactivity boosting trick, and users cannot seem to get enough of it. Shares are rapidly piling up on all three social media platforms the website uses, more precisely Twitter, Facebook, and Pinterest, and a considerable traffic growth has been generated as a result as well.
What you must take away from this is that the most basic interaction with users can bring the most benefits, and this is why we support this idea the most as it will never cause a downfall, its success rate being undeniable.
#2 – Internal linking
Once a new user enters your site, it is in your best interest for that person to stay as long as possible on it and view more than just one page. The best way to do this is to resort to internal linking, which means that in your pages, you should add links to other pages on your website which are similar in content or have common grounds so that the user will jump from one post to another without leaving your site for a long while.
- Tip: On the same idea with internal linking works the addition of a related posts section. If you add it, people are likely to check it out and see what other content similar to the one they took interest in to begin with is present on your platform. We recommend you insert both methods as they won’t be detrimental to the search engine ranking position of the site or traffic but rather most likely cause a considerable boost in both.
#3 – Responsive design
Mobile browsing has considerably risen in popularity over the past few years, and with this change in how people browse the internet, adaptation is required of website owners as well. To cater to all of the needs of your users, generate new ones, and keep everyone coming back for more, you should thus change your website so that it becomes responsive and adapts to screen constraints and viewing ratios of the device it has been accessed from. This makes the site more easily ready and optimizes it for a better user experience.
#4 – User-generated content
People love to see their content posted online, and you can use this “weakness” to your advantage to bring in more traffic by simply posting, under what form you find most convenient, the content your users generate.
How you can apply the change:
- Comment section – A commonly used strategy is adding a comment section which influences the entire website. At the end of each post, users find a comment box where they can leave questions, reactions, thoughts, basically anything they want. Put in a little effort to read and answer any questions, and start a conversation as it will make users more inclined to return to your platform and recommend it as they receive the attention and help they seek.
- Q&A boards – Specifically intended for answering any questions users might have related to the specific post where the comment is left, a Q&A board won’t ever hurt your website but rather increase its success as it brings users closer to you.
- Other ideas – Create forum pages or discussion boards where users can talk to each other about the topics which interest them. Interaction between people who enter the website is always beneficial as a regular flow of users can be created, people coming back to your site so that they can share impressions and thoughts with others who they enjoy talking to.
#5 – Feedback and ratings
Useful not only not only interactivity with users is increased but due to the fact that you will be better aware of changes that need to be made when it comes to your work, services, and products, feedbacks and ratings are a must for any website trying to hit it big. The insight and information you gather from users will give you confidence in what your next moves need to be content-wise, and you might even learn valuable opinions regarding the design and structure of the site as well.