Every company needs email marketing today. The subscribers for almost every website has been increasing as Digital Marketing is progressing. And to reach out to them, email marketing has become one of the major ways for the marketers.
The marketing once started with emails only. And with time, they are only growing. Hence the statement, email marketing is the future of Digital Marketing.
5 years ahead
What do you think will be the scenario of email marketing 5 years down the line?
Today, and even in the coming future, few things that will play the most vital role on the internet would be:
- Data
- Personalized Content
- Artificial Intelligence
- Automation
No matter where you run the analysis. These are the few words you would find in BOLD everywhere you see. And email marketing plays a major role in every one of this item list. With time, email automation is soon going to take hold, and create everything really easy and fast for the companies.
Connect with customers at every stage
The marketing funnel as we knew before, is long dead. There are now numerous stages to the funnel, and various sizes that vary from customer to customer. A person no longer goes through the entire funnel to reach the end point. He can enter from anywhere and leave anywhere.
And here, email marketing becomes a leading source of communication at every stage of this funnel. No matter if you are talking about engagement with the products, or retention of the customers, email marketing is a must now. And this would remain the same, rather become more crucial in the coming future.
Personalization
As we discussed above, personalized content has become important today. And with email marketing, you can easily personalize your approach from customer to customer. Combine everything together, and you can easily automate an email to send personalized content to your customers with the help of data received from Artificial Intelligence. And this automation has also come in the social media world. Now there are bots for social media marketing that handles everything for you.
Talking about the combination that goes in making the perfect email marketing approach, you really cannot ignore any 1 item from the list, and expect to fully meet the demands and expectations of the customers.
If you will simply market your company to every customer in the same way, no one is really going to turn up. On the other hand, sending them personal emails, that target exactly the problem they are facing, you will start having a great response rate.
Hence, Email Marketing is rightly the future.
