How many different audience engagement tactics do you know about? Five, fifteen or maybe fifty? There are so many ways you can use to grab and retain your customers’ attention!
The problem is that when you have too many options to choose from, it’s pretty challenging to make a final decision and craft an excellent marketing strategy. If you want to ensure that your choice will be the right one, you should pay attention to the following aspects of doing business.
Know your audience
If you have don’t know your target audience well enough, it’s unlikely that you will be able to choose an effective customer engagement tactic. For this reason, the first step you should take is to conduct marketing research and learn more about your customers. It’s crucial to collect as much information as possible about the preference and online behavior of your customers.
You should get the answers to the following questions:
- What kind of social media posts do your followers like the most: posts about your products, brand story, industry news, or funny cat videos?
- Are your customers active on social media? How many times per day do they check their profiles?
- At what time of the day do they usually browse the feed?
- Does your target audience like to participate in giveaways? What kind of prizes does it prefer to get?
- Which niche influencers do most of your customers follow?
Watch the trends
Keep in mind that the target audience’s preferences are changing over time. So, even if your current customer engagement tactic works great, there is no guarantee that it will remain effective tomorrow. “You should watch the social media trends and try to predict where your industry is heading,” – says Julia McAlister, social media specialist at TopEssayWriting.
You should know what kind of content your customers want to get right here and right now to timely adjust your strategy. For instance, when cosmetics companies had just launched sales of the black mask, social media users wanted to know what this product is all about. At that period, it was essential to explain to followers how to apply the mask and which ingredients it contains.
However, in a month, the situation had changed. People were aware of the black mask existence, but they faced difficulties in finding real customer reviews online. So, sellers decided to start a collaboration with the micro-influencers to generate tons of positive reviews.
Monitor competitors’ activity
Your company, just like any other company in the world, has competitors. To make the right choice, you can analyze customer engagement tactics of your rivals and define the tricks, which work the best in your niche.
For instance, if your key competitors successfully run giveaways, you should follow their example. If your rivals capture the audience’s attention with 1-minute how-to videos, you should also focus on the high-quality video content production.
Emilia Watson, a digital marketer at Top Writers Review, states: “You should also learn lessons from competitor’s mistakes. If you know that company Z failed its influencer marketing campaign, think twice before choosing similar tactic.”
Follow the best practices
Nevertheless, you shouldn’t focus your attention on the competitors only. If your company has a leading position in the niche, there is no sense to look at the “lagging” market players. You should identify the best world practices and follow them.
For example, if you like the way Delta Airlines utilize user generated content to boost engagement, you can choose the same tactic. And it doesn’t really matter whether your company operates in the aviation industry or any other field.
Delta Airlines invited frequently flying travelers to use hashtag #SkyMilesLife and, as a result, collected more than 40,000 users’ posts on Instagram, Twitter, and Facebook. Today, the company uses this content on the corporate website to boost engagement and drive sales. Do you believe that this tactic will benefit your business as well? If yes, go ahead for it!
If you are looking for a way to boost your marketing efforts, you should choose a new customer engagement tactic wisely. Please, keep in mind that there is no one perfect tactic in the world, which could suit any business. Your company is unique, and you should come up with an exclusive solution.
If you want to achieve great results, you should continuously monitor the preferences of the target audience, analyze your competitors’ strategies and watch social media trends. Pay attention to every small detail, and you will succeed!
BIO: Steven has 10 years experience in writing. Currently, he works as an editor at Ratedbystudents. Steven has a master’s degree in marketing and bachelor’s degree in English literature. He is addicted to social media, and he is in love with blogging. Apart from work, he read books in French, plays basketball and practices yoga.