Social media has become a great way for brands to build themselves up and create a community behind them. It’s not only a great way to communicate with your target audience, but it is also an excellent advertising platform in this technological age.
However, a lot of businesses don’t quite know how to play around with their branding strategy on Facebook. It is understandable given the numerous features and tools that Facebook has in store.
If you want to improve your branding on Facebook, then you need to read this article. Below you will find several techniques that you can use so that you can have a better branding strategy for your business’s Facebook account.
Create a business fan page
The first step you need to take to have better branding on Facebook is to create your business page. A business page is your foot in the door and will help you rank better on search engines, which is great for getting clicks and conversions.
By optimizing your business page for search engines, you are making it even easier to discover your business through search engines. It will serve as another headquarters for your business aside from your website.
Make sure that you fill in all important business information on your business page, especially ways on how to contact you. Facebook has a built-in messaging system to make it easier for your audience to contact you for any of their needs.
Produce interesting and informative content
Once you’ve got a Facebook page up and running, it’s time to create the sort of content that will make Facebook users want to keep up-to-date with your page and follow you. Thus, you should make sure that you have a content marketing plan in place not only for your website but also for your Facebook page.
Content marketing is a great way of establishing yourself as an authority within your industry. Plus, engaging content can make users stay on your Facebook page longer, which is something you’d want if you want them to convert easily.
Make sure that you coordinate content across all of your social media platforms, as well as your website so that you are consistent with your messaging. Otherwise, it can confuse your target audience.
Timing is everything
A part of your content marketing strategy that you should keep in mind is the timing. When it comes to Facebook posts, there is ideal timing for when to post on your timeline so that you get as many comments and likes as possible.
Some brands received more engagements with their posts when they post on early hours of a weekday, while some have better engagements during weekends. The timing will depend on your location and locale. Sometimes, it can also depend on your target audience and your niche.
You can look it up online to find what times worked well for others or you can run experiments to find out for yourself.
It will differ per brand so you should try and pick up on a pattern that works best for you so you get the most out of your Facebook posts.
Join Facebook groups relevant to your business
Networking is still a skill that you should use when it comes to building a brand on Facebook and all other forms of social media.
Facebook has a lot of users so it is important that you find the right ones to network with so you could be at your most efficient. One way to network is by joining the most relevant and appropriate Facebook groups. By relevant, it means groups that are talking about or discussing topics related and important to your business, niche, products, or services.
If you really want to make the most out of these Facebook groups, then make sure that you post in these groups and contribute to the discussions. Don’t just lurk around.
Announce your upcoming events
A recent addition to the many Facebook features that you can use for your business are the event pages.
When you create an event page, you can invite friends to come, as well as other people that are in a group that you are in. You can better organize events this way because you can see who RSVP-ed to your invite and who aren’t intent on going. Plus, it’s a way of advertising your event for free and getting attention for any of your upcoming events.
You can post promotional materials on that event page so it serves as kind of like a Facebook page, except that it’s about an event. You can even post content after the event is over and other people can provide feedback on the event that you held.
Do live streaming using Facebook Live
A lot of your audience and followers on Facebook who are loyal to you would want to be a part of your business as close as possible. One way of doing that is by making use of Facebook’s Live feature which enables you to live stream to your followers.
Not only will you be broadcasting live to your followers, but you also get to see their comments and you can respond to them in real-time. Unlike videos that are uploaded on your page, live videos can be much longer without losing the interest of your viewers if you know how to work it well enough.
If you start live streaming, people will receive notifications for when you’re on, which is very convenient. However, don’t rely only on the notifications to get you some viewers. Make sure you promote it like another event so that you get as many viewers as possible.
Give Facebook advertising a shot
Although there are plenty of free features on Facebook that can help you with your Facebook branding strategy, Facebook advertising can be a significant help and may give you the boost that you need to reach audiences from all over.
You might think that Facebook advertising is expensive, but it really isn’t. It is quite affordable and you only pay when someone clicks on your ads. Facebook advertising allows you to target the right audiences so that you can get them to convert much quicker.
Sponsored posts are another option aside from ads that will promote the content that you make to your target audience. If you want to be able to reach more people through your posts, then Sponsored posts are a great way to do that.
Facebook has numerous features and plenty of users that can help you succeed with your branding strategy online. With the techniques listed above, you should be able to have a working knowledge to be able to optimize your business’s Facebook presence.
About the Author – Kevin Urrutia is the founder of Voy Media, a New York AdWords company. He is dedicated to helping businesses triumph over the ever-changing marketing landscape. He crafts results-oriented solutions that are tailor-fit for each client his team works with.