Basically, the true function of product packaging is to protect the product during shipment from the manufacturer to the store. The product packaging assures customers about the product’s durability and reliability. But there is also another reason for which product manufacturers are using advanced and designed packaging. The packaging of the products is proving to be a tool to spread brand awareness among the worldwide audience.
Even an empty pack of a brand is working to increase its brand awareness. An empty carton or a box present in a shop or even on the road, works on attracting attention of people nearby. This attention is then diverted to the company or any easy wordings written on those boxes. This way, empty cartons help in spreading brand awareness of the company.
We have carried out marketing research over some brands by asking some people and even analyzing the publicly available data. Using the 2, we have come to know that the brands are investing a special budget, assigned for marketing, on packaging boxes’ designs to use them to promote their business. Here are few of the reasons why these specially designed boxes are being used extensively everywhere around the world.
Provide Information to Customers
Providing essential information about the products to targeted consumers at the right time is the core of any marketing campaign. Custom packaging is doing the same task for several businesses, especially when they decide to launch new products or make amendments to their existing products or product line. For new products, product information plays an important role in market penetration and packaging with good labeling is helpful for marketers to give essential information. While for modifications in existing products, the packaging help attract the change in the product the company is targeting.
The information on the packaging may contain how to cook or store food, procedures, precautions, and process of product operation. This marketing technique helps to attract more people than 20-second long ads.
Show Brand Sustainability
Usually, businesses pay many dollars to the marketing agency to show their brand’s sustainability in the market. Brand sustainability of a business is about its level of operation, such as using environment friendly production, sourcing, and distribution. Consumers are now showing their inclination towards sustainable brands due to their environment-friendly approach. The brands which are using paper cardboard in their packaging are chosen the most by the consumers because they do not want more plastic on the earth. Cardboard Box Manufacturers are making stylish packaging boxes for brands which could suit their sustainability.
Make Brand Image
Every time when you purchased a product from outlet stores, you might have seen the brand’s name that has made it. In addition, you have read a line regarding the production of the product. When we look at the brand name and the production line, we actually increase the brand image. Even an empty packaging box fallen on a road attract people’s attention about its origin. At that time brand name is focused upon first of all.