Generating leads is critical to the success of any startup or small business. In fact, it may be the only way to enable small businesses to survive the initial hurdles and humps usually faced by every budding business. Finding surefire methods of getting more leads, therefore, is surely crucial to the success of a small business and should be part of the marketing strategies and tactics of small businesses.
Seven Ways to Get More Leads for Small Business
Based on a study conducted in 2014, the three frequently used online channels for generating leads are search engines, direct traffic, and web referrals. In fact, these three channels account for 93% of the leads generated. Leads can be converted to opportunities that would solidify the status of small business and for this reason, leads are important. Hence, to help you get more leads, we’ve delineated here seven proven ways to gain more leads for your small business:
- Take advantage of and Utilize Pay-per-click ad campaigns.
Pay-per-click is a form of marketing that makes use of a complicated digital marketing channel. This digital marketing channel, however, will undoubtedly bring in more leads. It is a surefire method of gaining leads and it can definitely grow traffic and conversions to your business.
You are going to shell out, however, some hard-earned money to avail of the pay-per-click ad. Moreover, your bid amount generally determines the placement of your ad. Yet, in this kind of advertising, you will only pay if your ad is clicked upon by an online searcher or user.
If you have a business website, you should consider PPC advertising. At the onset, however, you should bear in mind your budget for a such campaign, competition, advertising goal, and risk tolerance.
The benefits derivable from PPC are too obvious. First, it can quickly drive enough traffic to your website. Second, it is a highly targeted advertising strategy. Third, it is straightforward with its results, giving you precise performance data to enable you to adjust your strategies and tactics for a better and more successful advertising campaign.
- Establish yourself as an authority in your niche.
Content is valuable when it comes to optimizing your website. If online users find your website content authoritative and useful, they would surely link back to it. Remember that consumers and users are always looking for the best answers. Thus, if your content provides authoritative answers to inquiries and searches, then, you will surely gain more leads from links and recommendations of those who happened to visit your business website.
- Make videos for YouTube promoting your Products!
YouTube is another valuable venue to promote your product and gain leads. You simply need to create a video showing how consumers can use or benefit from your product or service. You can also set up a call-to-action and links to your website to drive more visitors to your website. Joseph W. Gregg, the founder of Golf Completes says that you get a chance of increasing conversion rate if you use videos on your landing page.
- Utilize social media as lead-generating tools.
Social media will surely provide you with more leads if you happen to utilize them well. You can set up your Facebook Business Account, for example, as a generating tool for leads. You should also add tabs to your Facebook page and customize it in such a way that it will become a generating tool. Furthermore, you should organize a contest on your Facebook page. Then, use it to gather contact information. Lastly, you should also equip your page with a “call-to-action” tool.
- Utilize LinkedIn to generate leads.
There is no doubt that LinkedIn is one of the most valuable platforms to generate leads for your business. You can set up a company profile page on LinkedIn and use it for lead generation. You can create a digital version of your commercial likewise; then, include this on your LinkedIn Profile. You should also continuously add connections to your ever-growing LinkedIn network. Then, you should assess your network and spend time investigating your network for new and potential leads. Moreover, you should join groups in LinkedIn with the intention of building more connections and generating leads.
- Post blogs and bookmark those blog articles.
Posting blogs on your site and other sites can surely help you generate more leads to your business website. It can also help you raise the ranking of your website and would eventually bring in more clicks and visitors to your site. Make sure, however, that your blogs are really worth reading and linking to, so that your readers will not hesitate to link back to them and recommend them to other readers.
- Engage in Off-page and On-page SEO!
Although many so-called experts are humming the tune that SEO is dead, it is still very much alive. In fact, SEO is still one of your best chances of making an impactful marketing campaign. So, make sure that your business website is properly optimized so that online searchers can find it. SEO can help your site rank in the Search Engine Result Page (SERP). The catch is—the higher your ranking in the SERP, the more chances your website would be clicked upon by online searchers. Always remember that the more clicks you get, the more leads you have.