Do you own a business website but your traffic is average at best and customers don’t even reach out? If your answer is yes, then you might have been wondering if your website is failing. Well, it is, if the website has been online for long and there could be several reasons for this.
Many factors can cause website failure and we’ll be looking at three of the major causes of this that have forced business owners to give up and abandon their online businesses due to lack of sales and generation of leads.
Your website is slow
Poor speed is one of the major reasons why websites fail. Regardless of the nature of the business, industry, and the products and services offered, a slow website is a demerit.
People aren’t that patient these days as they are in a rush to get things done. They want answers and not just that, they want them instantly. This is one of the reasons why over 50% of users abandon a website that loads after 3 seconds.
Therefore, if your website’s load time is more than three seconds, then that’s one of the reasons why it’s failing. You must reach out to professionals who can get this fixed as soon as possible so you can save your business and stand heads above your online competitors. If you prioritize the page speed of your website, then you’re on the right track.
Increased site speed ensures more customers who’ll also spend more time on your business website as they search for information and services they need. However, if it’s not fast, then this will be the bane of your business website.
Your website is complex and not easy to use
A complex website that pays no attention to user-friendliness will undoubtedly flop over time. Some of the challenges of a website that’s hard to use are as follows:
- Visitors can’t see or access the information they need with ease.
- They can’t take the actions they want as the structure of the website is complex.
- The website’s underlying technology is poorly done and folks can’t access the site.
Here is where the services of a professional web designer or web design agency are needed. Proper design should ensure that the customer enjoys a seamless experience whilst navigating the website’s web pages.
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The user interface of your website should be intuitive enough to address the visitor’s curiosity. Some elements that can lead to poor website access if poorly designed include clickable elements, layout, navigation menus, typography, amongst others. Users will leave your site and opt for a competitor’s own after a poor user experience.
Neglecting search engine optimization techniques
This is where the powerfulness of search engines comes into play. Folks who are interested in a service they know little about usually go online and search for such services in search engines, and they enter some search terms whilst doing so. These search terms are related to the service they want and are generally known as keywords.
Is your website optimized for these keywords that are related to the goods and services you offer? Folks who don’t know about your business might have the only chance to know about it from search engines. Hence, search engine optimization is a need for any serious business website that wants to grow and flourish.
Search engines like Google, Bing, Yandex, and the likes have been helping customers connect with business websites over the years.
You must hire the services of a professional SEO expert to ensure that the website is found amongst the search results that users are exposed to when they run a search on these search engines with your business-related keywords. If your website appears on the first page of results, then it’s better.
This is because very few customers go to the second page of search results, having seen the list on the first page. Customers tend to trust first-page results.
The fact is that if individuals can’t find your site when they enter search terms related to your business on search engines, then you’re in for a rough ride as only folks who have been enticed with word of mouth marketing know that your business exists.