Digital marketing has become one of the modern world’s go-to platform for professional services. Marketers now find themselves in a constant race to develop the best banners and SEO strategies to appeal to their target audiences.
Compared to traditional means, online methods often cost less and produce more pronominal results. But even so, offline marketing tactics continue to be just as effective and delivers just as strong an impact.
From billboard ads to bus stop posters, these are all simple examples of offline marketing that we still commonly see everywhere and are still just as effective.
Having an online brand doesn’t necessarily mean you are limited to online marketing. While you may be limited in space with offline marketing, using the proper tools, such as a word count tool, can help you can go a long way.
There are plenty of simple methods you can try to market your brand offline.
Here are our top 10 offline marketing strategies for your online brand.
1. Market your brand with print media
You might be thinking how this is applicable in today’s modern world. Despite online media overtaking traditional mediums, print continues to be effective in magazines, newspapers, and press releases.
Contact a few editorial offices to arrange for a press release in a magazine or paper that targets your business’s niche. Marketing with print is a good sign that your brand is reputable in its respectful community as not everyone can accomplish this.
Developing a good relationship with the press is a good way to increase awareness with your brand.
2. Have business cards on you always
This is possibly the easiest and cheapest way to market your brand offline. Distribute them to anyone and everyone whenever you get the chance at social gatherings and meetings.
You can also pin them on public bulletin boards and slip them into books or magazines at the doctor’s office. The number of things you can do with business cards is endless and the best part is that they don’t hurt the wallet too much to make them.
3. Sponsor events
If you have the budget for it, consider sponsoring an event in your area or somewhere where there is large congestion of people. Being a sponsor at certain public events has the power to spread the name of your brand throughout endless miles.
Hosting an event also gives you the ability to hand out branded goods for people to better remember your name. This, in turn, creates and builds a positive image for your business and attains the respect of the public.
4. Attend trade shows
Participating in trade shows allows you to network with not only prospective buyers but also other industry leaders. Trade shows are an environment in which you can freely explain and distribute your brand to the public however long you want.
Never be intimidated by being under the same roof as your competitors.
Take this as a chance to study the competition and see what you can do to improve your pitch and sell your brand better.
5. Provide demos
If you’re marketing a particular material or product, it is usually advised to provide a live demo at events explaining how the product works and what its benefits are.
This allows your possible buyers to directly experience your brand’s expertise, knowledge, and products.
Another good way to do this is by filming a short video demo and uploading it to your respective website or social media page for online visitors.
6. Make cold calls
The next method is called cold-calling. It is a process in which you gather up a list of contacts for potential customers and call them if they are interested in being a patron to your brand.
While this is normally a strategy used by the sales department, it works equally as well as a marketing strategy.
What you’ll need to do is to figure out how you can tailor the conversation to each customer while taking note of their needs.
7. Optimize your presentation
Looking good is a key element you need to maintain when marketing your brand. A good way to strengthen this is to change up your designs from time to time.
You could follow certain popular themes to your packaging and products that will match particular seasons throughout the year.
People love shiny new things, and a makeover might just be the thing your business needs to get that extra boost you’ve been looking for.
8. Send subscription mail
Despite the new age of technology, we are in today, snail mail is still an acceptable marketing method that many companies still use today. Some people today still prefer to receive physical offers rather than digital ones.
while this may be a bit of a costly method, it certainly makes you stand out from all your other digital-only competitors. It is also a more personalized approach that some people continue to appreciate today.
Apart from eCommerce subscriptions, you can also send mail exclusive coupons or product updates and samples or anything else that may be able to promote your business to the public.
9. Celebrate big events
Whether it’s to celebrate your hometown winning a sports tournament or celebrating popular holidays, hosting a public party is a sure way to get the public to remember your brand.
Reach out with the local press or send invitations via email and raffles to spread the word. The bigger the event, the more people there will be, and the more your brand can be exposed.
However, you shouldn’t forget to take this as a chance to thank your team and audience or all their efforts as well.
10. Speak at events
If there are any events accessible to you that are related to your business, contact head organizers and see if you can deliver a meaningful and educational speech that will market your brand.
Take this as an opportunity to introduce yourself and your brand’s goals and visions for the future. This not only leaves a good impression on your audience and peers but also gives you a chance to create a visual representation of your brand.