When you are selling products on the Internet, one of the most important statistics that you can have is in regard to your website conversions. These can be measured in several different ways. In general, a conversion is representative of what you want the visitor to accomplish. This could be subscribing to your newsletter, downloading material, or making a purchase on your website. Conversions are tracked by what are called pixels which will fire once a certain action is taken. In order to improve your website conversions, you can use search engine optimization. Here are a few of the best SEO strategies that you can use to ensure that your website conversions are improving month after month.
Understanding Website Conversions
There are three types of website conversions that most businesses try to achieve. This includes getting a subscriber, having someone follow you on social media, and making a sale. Conversions are measured once a tiny program called a pixel is fired or activated. This occurs when a person takes a certain action and emerges on a landing page. It is on this landing page that the pixel is located in the HTML or PHP. Since they can only arrive there once they have taken a specific action, the firing of that pixel is representative of a successful conversion. Using the example of generating sales, once someone has successfully paid for something on your website, when they arrive on the next page, the pixel will fire and this will register as a sale. Your goal is to improve the number of conversions that you get month after month, and SEO is one of the best ways to improve these statistics.
What Is Search Engine Optimization?
SEO is a type of marketing that is done by creating and posting content. For example, your website can focus on one particular keyword phrase, and once that keyword has reached the first page of the search results, you will see an increase in visitors to your website. If you can rank multiple pages for many different keywords, you could generate hundreds or thousands of additional visitors every month. The more visitors that come to your website, your odds of increasing your website conversions will increase, which is how search engine optimization can be so helpful in generating more subscribers, followers, and sales. This website is an expert in Search Engine Optimization and they can help you to increase your website conversion.
What SEO Techniques Can You Use?
There are several search engine optimization techniques that are currently working very well to increase conversions, regardless of the type of product you are selling. For example, you could use video marketing to easily rank videos on the web, especially YouTube videos that will easily rank on Google. You can use social media to direct people to webpages that you have posted. This will help improve your positioning on the web. Finally, you can post quality content, typically a thousand words or more, and target one specific keyword phrase. You will need to position what are called backlinks on different websites, forums, and social media pages that will point directly to each page. The more backlinks that you have, especially those that come from highly regarded online content, the higher your position will be for that content on the web.
Which Search Engine Optimization Strategy Works The Best For Website Conversions?
Although it is debatable as to which strategy will work the best for improving website conversions, many people use the tried and true method of posting quality content. They will also do backlinking campaigns to improve the position of that content on the web, making it easier for people to find it on the search engines. The reason that this strategy work so well is that it is both a short-term and long-term marketing strategy. Once you have ranked these pages for specific keyword phrases, you will likely generate traffic for many months, or even years, by simply maintaining that top position in the search listings. The other strategy that you may want to try is to create videos. It is highly recommended that you create a YouTube channel, post videos regularly, and target longtail keyword phrases. The longer the phrase is, the easier it will be to get into top positions, especially on Google when using YouTube videos.
How To Increase Your Website Conversions Once The Visitors Arrive
Increasing the amount of traffic that comes to your website using search engine optimization is only half of this strategy. The other half is to create a landing page, specifically the content page that you are posting, that will motivate people to take action. If you are trying to get people to purchase a product, the content needs to be compelling. It should present the features and benefits of owning the product, regardless of what it is, and also provide a way for them to make a purchase. This can be done by presenting the product at the top of the page, above the fold, so they can see what you are marketing. The content describing the product will be below, and you should have a link or order button beneath the image of the product and at the bottom of the page. This will improve your chances of making a sale with each person that arrives. As long as you are targeting keyword phrases that buyers will use when searching for the product you are offering, you will likely make many sales.
In conclusion, there are many ways that you can increase your website conversions. Many people will set up PPC campaigns. However, paying for every click that you receive can be very expensive. Other people may try to do the same with social media, but search engine optimization tends to be the most cost effective. As mentioned before, it is both a short-term strategy, and a long-term strategy, that will help you improve your conversions now and in the future. You may want to consider trying all of these techniques once you have a highly converting landing page. This will increase your revenue substantially, and all of this can begin by using SEO to market what you are selling.