Search engine optimization is the method used to ensure that web pages can be found easily among millions of other related pages.
SEO Company in India considers an off-page SEO strategy to better the accessibility of web pages in the search engines. Off-page, SEO is primarily associated with the building of links, but it is much more than that.
For SEO company in India, this technique involves promotional methods which are over and above the design of the website. The main objective is to improve the websites’ ranking in the search engines.
Let’s begin from the basics:
Definition of SEO
Search engine optimization consists of strategies used to improve the position of a web page in the search engine.
The SEO techniques determine whether the website will have traffic or not. Besides this, SEO makes the web pages more user-friendly and improves the rating.
Millions of web pages are available online and search engines have been developed with the capacity of employing complex algorithms to determine which pages will appear during searches and in what order.
Some describe SEO as a language that search engines understand and which is used by website developers to communicate the content in their web pages.
Search engine optimization can either be On-Page or Off-Page.
On-Page SEO is the settings that are applied on websites to optimize them further for search engines.
The essential tips of On-Page SEO include:
- Proper text formatting that is the use of bold underline italics etc
- High-speed loading of pages
- Use of optimized heading and descriptions
- Correct URL structures
- Pages that are customized for mobile use
- Navigation that is user-friendly
- Well optimized internal links
- Updated content that has new content (this is the most critical factor in SEO optimization)
- Well optimized headings and tags
Off-page SEO is a strategy used outside the website to optimize the pages. These include:
- Marketing on social media
- Brand exposure
- The building of external links
The following section is a further description of Off-Page SEO, but first, we will look at the benefits
Over the years, search engine developers have been trying to get the best technique for Search Engine Optimization.
To accomplish this, they consider some factors of On-page SEO and integrate them with Off-page SEO techniques.
From Off-page SEO, the developers can know how website visitors view their website.
Websites that have good traffic will most likely have backlinks and references from other pages. The site will also be mentioned on social media, the link will be shared in several forums and will be bookmarked more frequently.
Advantages of Off-Page SEO to Websites
Higher rankings – the web page will have a higher rank in the search engine results page, and this will translate to higher traffic.
Higher PageRank – this is an indication of how important a website is to Google. This concept was invented by the founders of Google and is the main reason why Google brings up the most relevant search results.
Higher Exposure – When a website obtains higher rankings, it gets more traffic, links, and social media exposure. This means the site will continue being on top of the search results, and the cycle will continue.
This is an essential technique of Off-Page search engine optimization since it means that you are redirecting more traffic to your website. The more the links the higher you will rank in search engines. To achieve this, website developers have invented techniques of building links to increase their web page rankings.
Blog Directives – this is a mimicry of yellow pages only that each entry is leading to a website
Forum signatures – most people, comment on forums to get the opportunity to put up links to their websites
Comment link – this is more like the forum signature technique, but instead of using your name, you use your website’s keywords to introduce the link.
Shared Content Directories – different industries have hub pages where people can publish related content. You can put up an article in such a forum and link your website to get more traffic.
Social Media Marketing
This is another Off-Page SEO technique that also promotes link building. Social media links are “no-follow,” but they still add much value to the web pages. Social media marketing is becoming more famous, and people are now creating profiles to boost their SEO rankings.
Well branded websites get top-rated by Google. This is because well-developed brands can be trusted and will be searched more by users.
In conclusion, both Off Page and On-page SEO are essential to website developers. Link building has become too familiar and is even being misused. Best would, therefore, be to promote the website on social media, and you will get all the traffic you need.