In this time and age, whether your CBD business is large, small, or in-between, it needs a thriving website if you want to get ahead of the competition. Also, a lot of people won’t choose products or services that don’t have a website that provides more details on what the business is offering.
After all, not having a website makes digital consumers trust your brand less. According to a study, almost all consumers nowadays, use the internet to find products or services they need at the moment, and will most likely to engage in the business to the first website they see on search engine results. This is the very reason why your CBD business needs a thriving website. Also, when we say ‘thriving,’ it means it should be generating a lot of traffic and revenue.
What is website traffic?
Your website traffic, also known as web or site traffic is determined by the number of people who don’t just visit your website but also stays on the site for up to three minutes. High website traffic is vital in generating leads and conversion. Higher conversion rates mean higher revenue for your CBD business.
Effective ways to increase traffic to your CBD website
According to stats, CBD market is exploding and expected to reach 1251.8 million dollars in the four years. Several successful CBD companies are rocking the search engine to obtain relevant internet traffic. Below we have listed five effective tips on how to drive more traffic to your CBD page;
#1 Embrace the power of SEO
SEO or search engine optimization is the process of getting people to notice your brand and website through search engines such as Google. It is the most natural way to get traffic organically without spending too much money.
By searching keywords related to CBD, you can optimize your website by incorporating those keywords in all of your content and in all your web pages. Moreover, you also need to make sure your website is easy to navigate, has proper URL structures, optimized titles, and meta descriptions, fast-loading, and, more importantly, mobile-friendly.
Off-page SEO, on the other hand, is determined based on the ‘backlinks’ your website has that come from high-authority websites. Backlinks, also known as inbound links or incoming links, are vital in increasing your chance of getting a better rank in search engines, and better rank means a higher chance of getting more website traffic.
#2 Blog consistently
Another way to increase website traffic is through consistent blogging. The more you post, the more your website gets indexed by search engines. Consistent blogging sends a signal to search engines that your website is active in providing new content to online users. Blogging is also one of the best ways to help your CBD business get discovered in social media by simply sharing your blog post. Quantum Marketer is a prime example of this, and blogs extensively on CBD. However, make sure that your post is compelling enough to persuade social media users to come and visit your site.
Furthermore, another way to utilize blogging is through blogger outreach. It is a simple process of reaching out to famous bloggers within your niche to write a blog post about your CBD brand that also includes the link to your website. Most of these bloggers already have an established following of at least more than ten thousand people. With their recommendation in their blog post, there’s a high chance that their followers will more likely visit your website.
#3 Create quality content
No matter how good your SEO strategy and no matter how you are blogging consistently, but if your content is not useful and not compelling, then all your effort in driving web traffic might only go to waste. Quality contents drive customer retention, thus making it an excellent asset in driving website traffic. Delivering high-quality content creates a positive experience for your readers and potential clients and persuades them to come back for more.
Moreover, aside from providing a positive experience, it also helps you to build a relationship and establish trust. With this, it’s a surefire way to improve your brand’s reputation, thus significantly increases your web traffic.
#4 Use Google My Business Listing
It is necessary to get listed on online directories such as Google My Business to make your CBD business website more visible to online users. Moreover, an optimized Google My Business listing allows your CBD business to connect with the right audience who are interested in CBD related products.
In addition, if you have a physical business, using Google My Business allows you to pin your business location on a map that ensures customer visibility. Aside from directions, it also displays essential information such as your business hours of operation, the ‘call now’ button, the complete description of your business, and some photos.
Moreover, Google My Business encourages your customers to leave reviews. Having reviews from your previous and current customers help potential clients to decide whether to buy from you or not, depending on what people are saying about your business. It is, therefore, vital to provide high customer satisfaction to ensure they leave positive reviews and give your business higher ratings.
#5 Optimize your hashtags
Hashtags are similar to the keywords used for SEO to increase visibility. They are a body of text with an added ‘#’ symbol before the word. Using the right hashtags relevant to your niche, it increases your chance of viewership. It makes people easily discover your brand in social media. It helps you build a large number of followers, thus creating more potential customers to visit your website. However, make sure only to use trendy and popular hashtags that cater to your target audience.
Hashtags are also one of the ways to establish branding to your CBD business. You can utilize your hashtags to increase brand awareness effectively and expand your audience. Also, hashtags are useful if you are going to launch a new product or promotions. It helps you to reach the right audience and retain the one who already following you.
Getting traffic to your website is easier said than being done. It requires effort and time to get traffic organically. Also, not to mention the cost if you prefer getting traffic through paid ads. However, it is always best to get traffic from organic sources such as those we have mentioned above to increase traffic to your CBD website.