There is no denying the fact that getting quality backlinks is one of the tops ranking factors of Google. Moreover, this is not likely to change anytime soon. Many business owners and marketers are left wondering how they can get backlinks to their site. Link from one website to the other is taken as a vote of confidence, authority, and trust. Improved authority means higher rankings on the search engine pages. Thus, it offers more visibility and increases organic traffic.
Be that as it may, not all links are the same for Google. Wrong links can harm your site more than improving it.
If you want to build backlinks, here are a few tips that you need to follow.
1. Try the Broken-Link Method
This is one of the preferred methods as it works as a perfect way to create one-way backlinks. To do this, you will have to contact the webmaster for reporting broken links on their website. Simultaneously, you recommend other links for substituting the link. Here, you will mention your own website. Basically, you are doing a favor by informing about the broken links. This increases the chances of a backlink to your site.
To find the broken-links, you have to look for relevant websites in your industry that have resource pages. You can use Google plug in to find the backlinks. When you have the backlinks, you have to reach out to the webmasters in a friendly way. Tell them that the particular individual that the webmaster is linking to some resources isn’t available any longer. Make sure to give the exact location of the broken links. This way they can be found pretty easily. Give them an alternative to replace the links including your own. You should try to be helpful and should not come across as greedy to get backlinks.
2. Start Guest Blogging
Guest blogging is a tried-and-tested method to introduce your business to a brand new set of audience. For every guest post, you create; you have the chance to earn a minimum of 1 backlink to the site through byline.
For instance, there are some sites that will allow the author to add a short description of himself or herself. This is where you can add your own expertise and experience. So, you can add a link here that will point back to your own website.
Also, there are several publications that allow guest bloggers to link their site within the blog they are writing. Thus, you will have control over the posts or pages that you want to link to the article.
So, decide on an interesting topic, add a brief description, and convince the site owner that the content is going to be helpful to the readers. With a good guest blogging strategy, you can generate multiple backlinks.
3. Build Internal Links
One of the primary factors to run a successful blog is to build internal links. You can use it as your anchor text. With a proper internal linking structure, you will be able to help out the users to navigate through the site and improve the user experience.
With the help of the right tools, you can create internal links to the blog, particularly when you are running WordPress. However, you need to do this manually.
4. Try Unlinked Brand Mentions
From mentions by radio stations and regional online newspapers to references and product reviews, it is not uncommon for businesses to find that they have been mentioned in different places around the internet.
In an ideal situation, these mentions link to your website. However, there are situations when it is not linked to your sites. These are called unlinked brand emotions. So, you can find out unlinked brand mentions and then turn them into links.
Use a tool to monitor brand mentions. When you find them, reach out to the webmasters, bloggers, or journalists who have mentioned your brand and then ask them to add the link to your website. However, if you have to maximize your chances, you will have to showcase how these links will add editorial value.
5. Give Testimonials
You can get more backlinks to the site if you shower some love on other business. In case you love a service or product, you can decide to give your testimonial in return for a link back to the website.
A majority of the businesses use testimonial as social proof. Thus, they will display it prominently on their page dedicated to their success stories. So, to provide testimonials, you need to select services and products that are related to your industry and will help in running your business.
However, you need to make sure that the product that you are choosing comes with a high domain authority like Geeksmix. If you associate with a website that has a big name, you can receive higher quality backlinks for your website.
6. Comment on High-Quality Blogs
One of the easiest methods to get a backlink is to comment on blogs. However, the blog commenting has to be done right. If you comment on tons of blogs without any reason, you might come across as spammy. Not only will you not get any backlinks but your site might also lose credibility.
If you have to avoid coming across as a spammer, you need to take blog commenting as a way to engage with the community. When you leave comments on blogs, it will offer you the chance to the internet with your peers and offer your insight.
So, when you are adding a comment, you should acknowledge them and praise them. You can provide some tips that will help the reader and the authors. Don’t forget to add a link to a relevant post on your site.
However, remember, the blog owner might trash your comment by taking it to be spam. Hence, to avoid this, you need to have an account for commenting or use a comment tool for adding the URL in the right place.