Magento 2 PWA is one of the most modern solutions that no website can lack today. Progressive web apps are supported by all popular browsers, are easy to install and configure, and the maintenance process is straightforward enough. Magento 2 PWA is device- and platform-independent. This is why Magento PWA Storefront is the most modern and popular eCommerce solution.
Magento PWA Main Advantages
Magento PWA is a client-centric and highly customizable progressive web app. Among the advantages of Magento PWA are such qualities as:
1. High performance
Magento PWA is several times faster than responsive websites. It’s lightning-fast, which improves conversions and reduces bounce rates, thereby increasing the number of sales. Regardless of the device used, each visitor will feel comfortable on the website, because the system does not use a lot of resources.
2. SEO friendly website design
Unlike native apps Magento 2 PWAs are ranked in search engine. Using SEO optimization and promotion, you have an opportunity to attract a large number of visitors and increase your customer base.
3. Offline mode
Slow speed or internet interruptions will no longer make customers leave your website. Each user will be able to view their favorite product categories offline.
PWA allows you to work effectively with multiple operating systems or hardware platforms while maintaining a good interface. This makes it unnecessary to develop separate apps for Android and iOS. This unique opportunity is provided via the use of high-level programming languages.
Magento 2 PWA Unique Features
The custom Magento 2 PWA platform comes equipped with a simple and user-friendly page builder. In order to update existing and add new pages or sections of the website, you do not need to contact technical specialists. You are able to organize everything on the website in a few minutes.
The system’s capabilities allow you to customize the theme style. You can create a personal style sheet where you can use the preinstalled editor to change gradients and colors according to your wishes.
Magento 2 PWA includes powerful functionality that will prove useful for online promotions. Thanks to this, website owners have additional opportunities for successful promotion and marketing.
An important role is played by the ability to obtain detailed reporting and analytics. The PWA theme has full integration with Google Analytics, which allows you to track the performance of your own store as well as to work on improving it.
Magento 2 PWA platform allows integration and customization of Trustpilot widget. This will keep your visitors loyal to your e-commerce store and have confidence in its reliability.