How To Start Digital Marketing Business

You might be considering starting your own digital marketing business. You’re not alone. Many people around the world have been doing it for years and there’s no sign of slowing down anytime soon. If you want to get in on this lucrative industry,  there are a few things you need to know.

if it’s not already in place, take a look on 12SM Digital Marketing agency website. This will be the hub of all of your online activity and without one there would be no point considering how to start a digital marketing business in 2021.

Do you want to start a digital marketing agency and lead it into new, uncharted territory? If so, then you will need to know the steps that are necessary for success. 

5 Keys to Starting Your Own Digital Marketing Agency

Find your niche

The first thing you need to do is find your niche.

This is where your expertise comes in; figure out what kind of topics or industries interest you and focus on them! You should be able to come up with an idea of what type of marketing services you would like to offer by answering this question. For example, if you like to write, then you might consider a career as an SEO writer. If you like to design and marketing, then maybe a graphic designer is the way for you.

It’s also important that your niche be something that people are willing to pay money for too in order to ensure long-term success.

Do Competitor Research

When you research your competitors, you can take note of the things they are doing that work and don’t. For instance, you may find out that your competitor has a better conversion rate on their homepage than yours does so you should focus on changing this about yourself.

You can create a spreadsheet with the information you have gathered about each of these competitors such as what they do well and don’t do. With this information, you can then figure out how to beat the competition.

Doing competitor research is a great way of discovering what’s worked for others in your industry and implementing it into your own business model.

Alternatively, if you don’t have any competitors right now because this is the first digital marketing agency you’re starting up, that’s okay too! You can still do research on what other companies in your niche are doing to figure out where you need to improve.

Set a Business Model

Once you have figured out your niche and researched the competition, it’s time to set a business model.

You will need to come up with achievable goals for this year such as how many clients or projects you would like to have in order to make enough money. You also want to think about what marketing strategies are missing from other companies that you could offer.

When setting your business model, it’s important to have a back-up plan in case you don’t meet all of your goals because this is when the “reality” sets in and things can become discouraging.

You will also need to figure out what kind of pricing strategy you want as well as how much time should be spent on each client project.

Launch Your Website

A website is a must for any business and it’s important that the one you create has the right content on it.

There are many different types of websites out there, so if this is your first time creating a site then you may want to seek some professional advice from someone who knows about these things.

Social Media Presence

If you want to start a digital marketing agency, it’s important for your business to have an online presence.

Websites can be set up and they don’t need anything too fancy but there are also social media sites that allow companies like yours the opportunity of reaching their target audience.  

Social Media platforms such as Facebook, Instagram and Twitter are great for companies because they can provide you with an online fan-base that will be able to support your work.

The most important thing about social media is that it provides a way of getting your name and company out there; this is where the marketing comes into play.


If you have always dreamed of starting your own digital marketing agency, the time is now! Whether it’s SEO services or social media management, there are many ways to get started on a shoestring budget and grow from there. We hope that this blog post has given you some insight into what can be an exciting journey with plenty of rewards at every step along the way. What will you do next? The choice is yours.

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