The beauty industry has grown tremendously over the years because people have become more interested in personal care. The industry is expected to grow even more in the next few years with the rise of social media platforms and digital marketing tools.
No wonder many aspiring entrepreneurs are looking for effective ways to grow their beauty businesses. Unfortunately, many of them give up before they get started. This is because they don’t know how to transform their challenges into entrepreneurial success.
One person who has been able to transform his business and make it one of the leading brands in the industry is Scalpa’s CEO, Bryce Cleveland. Aspiring entrepreneurs can learn much from his story and apply his tips to their businesses.
When building his brand, the budding entrepreneur had to overcome many obstacles and ensure that his products were the best in the market. Through this experience, he learned the lessons of production, marketing, and, most importantly, how to turn a small business into a big one.
“Starting from the bottom is never easy, but it’s definitely worth it if you have the passion and drive to succeed. For instance, when working on Scalpa’s numbing cream, I had to creatively come up with the best ideas and ensure that the product was safe, effective, and affordable, even with limited resources. I’m proof that anyone can make their dreams a reality with hard work and dedication,” Bryce Cleveland shares.
Tips for Growing Businesses in a Competitive Market
Any business can grow in a competitive market if the right strategies are applied. Here are some tips that aspiring entrepreneurs can use to make their beauty businesses standout:
Develop a Master Beauty Business Plan
The first step to take is to develop a master beauty business plan. This will be your success roadmap and help you stay on track as you grow your business. The plan should include your goals, target market, strategies, and financial projections.
“The first thing you must do as a beauty entrepreneur is creating a blueprint about your vision and what you want to achieve. Most people think their first action is getting the capital for the business. However, there is so little you can do if you don’t research the beauty industry and try to fit your plan into the survey. This document will guide and help you make better decisions along the way,” Bryce Cleveland says.
Create a Unique Selling Proposition
What makes your beauty business unique? This is what you need to answer with a unique selling proposition. This will help you attract customers and stand out from the competition.
“Your USP makes your brand different and attractive to potential customers. It’s important to think about this from the start because it will be the foundation of your marketing efforts,” Bryce Cleveland explains.
Become an Expert
As you are working on building a solid brand, it’s vital to become an expert in your field. This will help you provide valuable insights into your target market and build trust with potential customers.
“I became an expert in the beauty industry by reading a lot of books and blogs, attending conferences, and networking with other professionals. I also ensured to get my hands on as many products as possible. Now, I train aspiring entrepreneurs on how to build and grow their businesses,” Scalpa’s CEO says.
The Bottom Line
Building a successful beauty business takes time, effort, and dedication. However, it is possible to achieve your goals if you have a strong plan and the right strategies in place. By following the tips above, you can make your beauty business standout in a competitive market.