Renting your property or your product is often a never-ending task for the owners. Every day that the product remains unsold, incurs a cost for the ones that are dealing with them. And so, the sellers are always on their feet, looking for various options to promote and sell.
Rental services are often limited to a particular locality or a city. Some rentals like Uber and Ola even work inter-cities as well. But other products and services such as furniture rentals, bounce house rentals, property rentals, etc. stay limited to a city only. The more you keep renting, the more your revenue drives up.
But the problem remains, how will you get customers that need your product on rent?
A very productive and lucrative way is to promote your rental products online. The more the visitors come and check your product, the more are the chances you earn revenue. Here I will share with you some ways which will help you promote your rentals online.
If you are renting your product, that means there must be some demand already. So you can take advantage of that demand to reach out to your target audience. Google Ads is one of the best ways through which you can cash on this opportunity.
Find out what are the keywords, related to your business, that people are searching for the most. And then, apply for Google Ads for those keywords and your selected target. These ads will then appear in the top when anybody searches for the chosen keywords.
The more you pay for these Ads, the more people will be targeted and your visitors will increase.
Local SEO of your website
If you are renting your products locally, then you also need to take care of local SEO for your site. You can easily hire some SEO agency, or even an in-house SEO employee, who can look after these requirements for you. SEO is one of the best ways to bring organic traffic to your website. The better quality your article is, the better your ranking would be in Google searches.
But why do you need to do SEO?
- More than 80% people who are looking for rented products, start looking online.
- People are really looking for those rental products, if they are looking for them online.
These reasons are enough to ensure their search intent and how quickly they can be converted to your customers if they land on your page.
Social Media Advertising
One of my clients, Bookbotkids.com achieved excellent results by promoting their website on Social Media. They provide subscription services oriented towards poor reading and comprehension ability.
This is another very effective way to promote your rental services. There are various social media platforms on which you can advertise your products and services. Create profiles and pages, make use of creative content, and get as many likes as possible. After that, work on bringing those followers to your website and there you go!