Just like any other business, even industries need promotion. But nothing is for free.
If you have to promote your website, be it any business, you need to invest some time and money. More than that, you require a lot of effort from your side.
Once I met a prepainted galvanized steel coil manufacturer, who had an amazing website, www.ppgisteel.com. Even when his website was professional looking, he could not drive traffic for more than 2 years. So you see, having a professional website for industries is not sufficient. You need to actively promote it as well.
So this article is because of one such interaction of mine with that manufacturer. Here I will let you know some very common, yet effective, methods to promote your industrial website online.
If you are working in a niche segment like steel coils, you need to actively work on the SEO of your website. Nothing can bring you better results than this strategy. When I did SEO for that manufacturer, he started witnessing immediate results. As a result, his revenue shot up.
So, if you wish to drive good number of organic traffic to your website, invest in SEO. You can do this either on your own, if you are aware of this strategy to depth. Or you can hire some professional SEO agencies, who can take care of this work for you. But, you definitely need to work on this, if you wish to grow profusely.
SMM and Forum Marketing
Another way to promote your industrial website is to connect to your target audience through Social Media. These days, every person and generally every business has pages on social media. Connect to the right audience among those, and start building networks.
You can also join various forums that cater to the relevant niche and topics. All you have to do is build networks wherever possible. Work on building the trust of your target customers on you (by any means possible). And then start converting those networks into your customers.