SEO For Healthcare Websites – 3 Simple Yet Effective Tips

Many people cannot afford healthcare and end up relying on the internet for tips and tricks to keep healthy. Of course, medical advice on the internet is hardly a substitute for actually going to the doctor. Having said that, though, these websites are often valuable portals for people facing odd symptoms. They are equally valuable for people who have questions about daily health and are looking for tips. Keeping that in mind, you need to ensure your website actually reaches your audience. One way to do so is to consider SEO for Healthcare.

How to improve SEO for Healthcare?

The following ways can help you improve SEO for your healthcare website:

  1. Use relevant keywords

The best way to ensure great SEO is to use relevant keywords. Keywords are the phrases that a generic consumer uses to conduct a search. These keywords can range from anything related to your specialization, industry, or even the area where your practise is located. For instance, if you are a dermatologist, you can use a commonly searched keyword like ‘dermatologist in (Area Name)’. Using Google’s Keyword Planner can help you generate relevant keywords. A good set of keywords means better traffic.

  1. Use Great Content

If you want people to come to your healthcare website, you should ensure that your content is great. Different types of content can help you connect with different types of people. Some examples of content include:

  • Written content: This includes blogs and articles. Ensure that your content is well-researched, reflects trustworthiness, is easy to understand, and relevant to your audience. Posting regular content can also help you establish your website as a leading one and you as an expert in healthcare niche.
  • Optimized images: Including optimized images can help with SEO for healthcare. Make sure that you optimize the image by giving it a title and an alt tag.
  • Video Content: Video content is one of the best ways to get traffic on your website. More and more users today look at videos when compared to users who want to read.

Embedding those videos in relevant articles /pages on your medical blog is another great way to get users to engage with your page. The more time they spend on that page boosts your SEO as the session duration increases and this sends a strong signal to search engines that people find your content valuable and relevant.

We’ve experimented with and noticed improvement first hand in the dwell time of one of our client’s dermatology website after we added videos to their important skin care treatment pages.

This shows the improvement in ‘avg. time on page’ from when we added videos to the page in August, 2018


Having said that, do not ignore the value of written content, especially for healthcare websites.

  1. Ensure you build value for other sites

When a blog from a niche relevant to yours, i.e., medical niche links your article as a reference in its own article, it boosts your credibility. This affects the way Google ranks your website. If you share your website links on social media, it boosts your off-site authority. So, having a social media account that posts content actively can help you boost your SEO too. Many people rely on the articles they find while browsing their feed, so do not discount the value of social media marketing.


SEO for healthcare is vital for your website. It can help you find patients who need your services. It can also help you establish yourself as a leader in your industry. Make sure that you optimize your website for difference devices, use relevant keywords, and post content that makes people want to come back to your site, time and time again!

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