Being a part of a manufacturing industry, you might feel it unnecessary to even create a website. And if created, the website is usually poorly maintained. After all, you don’t target people from all over the world, right?
But this is a wrong practice!
A website is one of the most crucial elements of a company or business. This can help you generate leads and revenue which you wouldn’t have thought about otherwise. Also, with the help of a website, you can provide better service to your customers and build your brand reputation better.
So, in nutshell, a website is important, but whats’s more important is that you maintain and build that well. Here are few tips for your website if you fall in manufacturing industry.
Mobile traffic is important
More than 40% of people browse internet using their phones. So it is highly important that you don’t miss out on the mobile traffic at all. For that, you need to ensure that your website is fully mobile optimized. And that can be done if you have built your website using responsive design techniques.
This will resize and reformat the content automatically according to the size of the screen. For example, Romdee.net, which is one of the leading contract manufacturer and wholesale supplier of umbrella products for the B2B markets, have made sure that their website is fully responsive and every device oriented. This is the first step towards your victory.
Don’t keep your focus entirely on your company
Sometimes, people have a tendency to talk about themselves only all the time. And that can be reflected through their websites as well. If you are one of those companies which talk about yourself on all your pages, it might drive your customers away.
You need to make your website customer focused, rather that the company focused. What is written on your website should be easily understandable by your audience. DO NOT include any of your company or industry jargon, or even the specific terms that are not common among the people. Use plain language, and also ensure that your website lets people know what you can do for them.
Focus on Quality
Don’t make a website just to fill it with the content. Length of content, or number of words in your website do not matter much. All that matters is the quality you provide through your website. Some of the key points you can ensure while writing anything on your website are:
- Address real world problems
- Use correct grammar in your article
- Ensure a catchy heading is in place
- Focus on the SEO as well
- Use photos, video, text, and any other different forms of presentation in a mixed manner
These are few points if taken care of well, will ensure your good growth.