Amazon’s continuous fulfillment to grow during the previous year has proven that it is now quickly becoming one of the most important trends within global eCommerce as it allows anyone to sell online. Better yet, when it comes to logistics or customer service, Amazon makes it problem-free while only expecting a little commission in return for warehousing your products and dealing with customer fulfillment. This is nothing in comparison to the amount of traffic that they offer you via their site as well as their logistics team, which happens to be one of the fastest worldwide, ready at your disposal.
Through FBA, you deliver your items to Amazon’s fulfillment center, list them online within the Amazon storefront, and then they deal with the rest of it. As a result, this model allows you to focus on the marketing aspects of your business to ensure that it is the most profitable that it can be.
If you want to make your own FBA eCommerce business or happen to already be an FBA seller, continue reading to learn about five helpful pointers that you can use in your marketing efforts to increase the amount of traffic you get onto your website and to boost customer conversions.
Create Compelling Descriptions
Very often, you will find that the Amazon sales page that you have gone on has really poor product descriptions, despite the fact that they are so important. In fact, they play a huge role in on-page SEO as they are a great way to increase the amount of traffic that comes to your Amazon sales page. As a result, make sure that you have included your main keywords in your 100-150 word product descriptions.
Have a Solid Understanding of Facebook Ads
In the case that you are struggling to promote your FBA business, teach yourself how to use Facebook ads. As soon as you have a solid understanding of Facebook Ads, your sales are going to skyrocket.
In addition, you want to target your Facebook ad-sets toward a certain industry because the narrower your target audience is, the greater the chance that you will end up making a sale. In fact, the ROI from this strategy is proven to give much higher results than any other type of marketing strategy.
Utilize Tools in Order to Stay Competitive
There are many FBA sellers online, all of which are competing against each other in identical industries. As a result, if you would like your FBA business to stay competitive, you need a solid pricing strategy.
Use competitive pricing software in order to evaluate the various pricing trends that are transpiring across all of your products. This software goes through so many SKUs in order to give you the average pricing report. Change your prices accordingly based on the information you receive.
Provide an Incentive for Customers to Write Reviews
Google search still considers customer reviews to be an important player within your company’s ratings, which is why it is crucial that you encourage customers to write reviews on Amazon as well as Google. We recommend that you offer them some kind of incentive such as a discount voucher in order to get them to act on your offer.
Take Advantage of Social Media
There are so many other platforms in addition to Facebook which can increase the traffic you get on your FBA sales page. A few include Twitter and Instagram. Together, the three of these networks are very important when trying to get some traction:
- Utilize Twitter when you refresh the user base of sales and discounts that you have at the moment and when you are planning on launching new products
- Take advantage of Instagram to showcase your items
- Utilize Facebook in order to put your products into the feeds of possible buyers
Similar to any other online strategy, you need to make sure that you are putting in enough time and effort if you want to see the outcomes that you are looking for. However, if you use the methods we outlined earlier, you can get your business to stand out from the other FBA sellers:
- Create informative and compelling item descriptions
- Utilize Facebook Ads
- Take advantage of numerous different tools in order to optimize pricing
- Offer incentives to your customers so that they write feedback online
- Let the power of social media course through the veins of your business
Take several of the concepts for a spin in the upcoming few weeks and make sure that you are recording the results!