Gaming is a very niche segment. Unlike other major segments like Fashion, Technology, Entertainment, etc. who have target audience mostly the entire world, this segment has a very niche audience. But, promoting your gaming website is widely similar to promoting any other website.
What is the major objective of your promotion? To bring more traffic, right? And this can be done in variety of ways. Although some points get limited due to a niche segment, but the idea and strategy is fairly similar. Let’s look at some ways you can use to promote your site.
Most people who are into gaming search a lot for torrents. There are many pirate bay alternatives which rank very well top gaming keywords. Make sure you visit those sites and see which games are trending.
Nothing is better to get your website ranked, than working on its SEO. Whether it is On Page SEO, or Off Page SEO, you need to take care of both. You need to conduct a heavy research on who is your target audience, what they like to read, what do they search, what are your target keywords, and so on.
If you are looking for a well optimized gaming website, then I would suggest you take a look at 7Minecraft.net which is my personal favorites when it comes to seo-friendly gaming blogs.
After doing a thorough research, write a total SEO friendly article keeping those keywords and audience in mind. This strategy will help you rank in the eyes of Google and other search engines for your chosen keywords. For beginners, try to target those keywords that are easy and have good number of searches.
Backlinks and Social Media
The next step after writing an SEO friendly article, is to start promoting that post. You need to make accounts on various Social Media Platforms, like Facebook, Instagram, Twitter, Pinterest, Google+, YouTube, Reddit, and so on. Share your posts to as many platforms as possible.
Other than these, try building backlinks for your website and posts from wherever possible. But keep in mind to target reputed websites only. These backlinks will ensure you get a good traffic from these other sites.
Find out various forums that relate to gaming. Start participating actively in those forums – ask questions and give answers. These forums will help build your credibility and recognition in the eyes of your target audience. And this is because these forums will exactly provide you with the audience you have been looking for.